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Minor in Marketing for Non-Business Majors

Leigha JonesPictured | Leigha Jones | Bachelor of Fine Arts in Drawing and Painting; Bachelor of Fine Arts in Graphic Design / Minor in Marketing for Non-Majors | La Porte, Indiana (hometown)
Honors Program 

Minor in Marketing for Non-Business Majors

Students pursuing a four-year degree in non-business programs may combine formal study in marketing with their stated major by concurrently completing a Minor in Marketing. Students who elect this program must notify their advisor and the Judd Leighton School of Business and Economics advisor before the end of their junior year.

What You Need to Know
  • Students must attain a minimum cumulative grade point average of 2.0 (C) in all courses and not less than a C in each course.
  • Courses may not be taken by correspondence study.
  • All courses are 3 credit hours, unless otherwise noted.

Requirements (15 cr.)
  • BUS-M 255 Topics in Marketing
  • BUS-M 301 Introduction to Marketing Management
    For non-business majors BUS-M 255 is a prerequisite for BUS-M 301

Select three from the following:

  • BUS-M 303 Marketing Research
    Prerequisite is ECON-E 270 or equivalent
  • BUS-M 401 International Marketing
  • BUS-M 405 Consumer Behavior
  • BUS-M 415 Advertising and Integrated Marketing Communications
  • BUS-M 418 Advertising Strategy
    Prerequisite is BUS-M 415
  • BUS-M 419 Retail Strategy
  • BUS-M 426 Sales Management
  • BUS-M 450 Marketing Strategy

See also

Academic Bulletins

PDF Version

2023-2024 Campus Bulletin
2022-2023 Campus Bulletin
2021-2022 Campus Bulletin
2020-2021 Campus Bulletin
2019-2020 Campus Bulletin
2018-2019 Campus Bulletin
2017-2018 Campus Bulletin
2016-2017 Campus Bulletin
2015-2016 Campus Bulletin
2014-2015 Campus Bulletin

Please be aware that the PDF is formatted from the webpages; some pages may be out of order.