Advertising
Monle Lee, Ph.D. | Area Chair
Administration Building 204D | (574) 520-4145
About the Advertising Concentration
The advertising curriculum provides an educational foundation for those preparing for careers in which advertising may play a major role. Such careers include work in the management of advertising; advertising sales; product management with those firms where strong emphasis is placed on advertising; or specialized areas of copy, layout, design, or production.
Employment in these careers may be with advertising departments of manufacturing, distributing, or retailing firms; with media, including television, radio, newspapers, magazines, direct mail, or the Internet; with advertising agencies; or with companies dealing in specialized aspects of advertising and sales promotion.
Because the advertising function in a business firm constitutes part of a total marketing program, the advertising curriculum provides, first of all, a base of general business and marketing studies. The capstone of this degree program is a modest degree of specialization in advertising courses.
Bachelor of Science (B.S.) in Business (Advertising)
4-Year Degree Plan (Sample)
Concentration Requirements
All courses are 3 credit hours, unless otherwise designated.
Note | Students must attain a grade of not less than C in each course.
Junior and Senior Years
- BUS-M 303 Marketing Research
- BUS-M 405 Consumer Behavior
- BUS-M 415 Advertising and Promotion Management
- BUS-M 418 Advertising Strategy
Select two of the following:
- BUS-M 401 International Marketing
- BUS-M 419 Retail Strategy
- BUS-M 426 Sales Management
- BUS-M450 Marketing Strategy
Select one of the following:
- ENG-W 203 Creative Writing
- FINA-S 250 Graphic Design I
- JOUR-C 200 Introduction to Mass Communications
Electives
Electives in advertising include all 400-level marketing courses.