Previous IU South Bend Campus Bulletins

Students are ordinarily subject to the curricular requirements outlined in the Bulletin in effect at the start of their current degree. See below for links to previous Bulletins (bulletins prior to 2013-2014 are in PDF format only).

Contact Us

If you are seeking further information regarding specific programs, please contact individual departments.

For problems accessing information on this website, please contact Teresa Sheppard.

B.S. Advertising (Concentration)

 Professor Monle LeeAdvertising

Monle Lee, Ph.D. | Area Chair
Administration Building 204D | (574) 520-4145

About the Advertising Concentration

The advertising curriculum provides an educational foundation for those preparing for careers in which advertising may play a major role. Such careers include work in the management of advertising; advertising sales; product management with those firms where strong emphasis is placed on advertising; or specialized areas of copy, layout, design, or production.

Employment in these careers may be with advertising departments of manufacturing, distributing, or retailing firms; with media, including television, radio, newspapers, magazines, direct mail, or the Internet; with advertising agencies; or with companies dealing in specialized aspects of advertising and sales promotion.

Because the advertising function in a business firm constitutes part of a total marketing program, the advertising curriculum provides, first of all, a base of general business and marketing studies. The capstone of this degree program is a modest degree of specialization in advertising courses.

Bachelor of Science (B.S.) in Business (Advertising)

4-Year Degree Plan (Sample)

Concentration Requirements

All courses are 3 credit hours, unless otherwise designated.

Note | Students must attain a grade of not less than C in each course.

Junior and Senior Years­­
  • BUS-M 303 Marketing Research
  • BUS-M 405 Consumer Behavior
  • BUS-M 415 Advertising and Promotion Management
  • BUS-M 418 Advertising Strategy

Select two of the following:

  • BUS-M 401 International Marketing
  • BUS-M 419 Retail Strategy
  • BUS-M 426 Sales Management
  • BUS-M450 Marketing Strategy

Select one of the following:

  • ENG-W 203 Creative Writing
  • FINA-S 250 Graphic Design I
  • JOUR-C 200 Introduction to Mass Communications


Electives in advertising include all 400-level marketing courses.

Academic Bulletins

PDF Version

Click here for the PDF version.