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Small Business and Entrepreneurship

 entrepreneurship studentsSmall Business and Entrepreneurship

4-Year Degree Plan (Sample)

About the Small Business and Entrepreneurship Concentration

The concentration in small business and entrepreneurship prepares graduates to start and manage their own organizations. This concentration also prepares graduates for management positions in the many small businesses of the United States and, increasingly, of the entire global community. Over 90 percent of all businesses in the United States can be classified as small; and with downsizing, outsourcing, and reorganizing among larger companies, the percentage of small businesses is increasing. Future careers and jobs are with smaller organizations.

In addition to credit courses, the concentration in small business and entrepreneurship offers a speaker series to the local community and to students. Faculty and students participate in a variety of research projects that investigate issues of significance to the small business community. Students also enjoy regular involvement with north central Indiana’s Small Business Development Center.

Curriculum requirements are similar to other concentrations offered in the Judd Leighton School of Business and Economics with regard to general-education, prebusiness courses, and business courses.


Concentration Requirements

All courses are 3 credit hours, unless otherwise designated | Students must attain a grade of not less than C in each course

Junior and Senior Years­­
  • BUS-M 303 Marketing Research
  • BUS-W 311 New Venture Creation
  • BUS-W 406 Venture Growth Management
  • BUS-W 408 Practicum In Small Business
  • BUS-Z 440 Personnel-Human Resource Management

Select one of the following:

  • BUS-M 405 Consumer Behavior
  • BUS-M 415 Advertising and Promotion Management
  • BUS-M 419 Retail Strategy
  • BUS-M 450 Marketing Strategy

Academic Bulletins

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