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Marketing for Business Majors | Minor

Judd Leighton School of Business and EconomicsMinor in Marketing for Business Majors

Students pursuing a four-year degree may combine formal study in marketing as they pursue a major concentration in one of the functional areas. Students who elect this program must notify their advisor before the end of their junior year.

Requirements (12 cr.)

All courses are 3 credit hours, unless otherwise designated | Students must attain a minimum cumulative grade point average of 2.0 (C) in all the above courses and not less than a C in each course. Note that these courses may not be taken by correspondence study.

  • BUS-M 301 Introduction to Management Marketing

Select one of the following:

  • BUS-M 401 International Marketing
  • BUS-M 405 Consumer Behavior
  • BUS-M 415 Advertising and Promotion Management

Select two of the following:

  • BUS-M 303 Marketing Research
  • BUS-M 418 Advertising Strategy
  • BUS-M 419 Retail Strategy
  • BUS-M 426 Sales Management
  • BUS-M 450 Marketing Strategy

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