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Advertising | B.S.

 Professor Monle LeeBachelor of Science (B.S.) in Business with a Concentration in Advertising

4-Year Degree Plan (Sample)

About the Advertising Concentration

The advertising curriculum provides an educational foundation for those preparing for careers in which advertising may play a major role. Such careers include work in the management of advertising; advertising sales; product management with those firms where strong emphasis is placed on advertising; or specialized areas of copy, layout, design, or production.

Employment in these careers may be with advertising departments of manufacturing, distributing, or retailing firms; with media, including television, radio, newspapers, magazines, direct mail, or the Internet; with advertising agencies; or with companies dealing in specialized aspects of advertising and sales promotion.

Because the advertising function in a business firm constitutes part of a total marketing program, the advertising curriculum provides, first of all, a base of general business and marketing studies. The capstone of this degree program is a modest degree of specialization in advertising courses.

Concentration Requirements

All courses are 3 credit hours, unless otherwise designated.

Note | Students must attain a grade of not less than C in each course.

Junior and Senior Years­­
  • BUS-M 303 Marketing Research
  • BUS-M 405 Consumer Behavior
  • BUS-M 415 Advertising and Promotion Management
  • BUS-M 418 Advertising Strategy

Select two of the following:

  • BUS-M 401 International Marketing
  • BUS-M 419 Retail Strategy
  • BUS-M 426 Sales Management
  • BUS-M450 Marketing Strategy

Select one of the following:

  • ENG-W 203 Creative Writing
  • FINA-S 250 Graphic Design I
  • JOUR-C 200 Introduction to Mass Communications


Students following the advertising curriculum are urged to select additional courses in behavioral science and should select advanced general-education and advertising courses in consultation with their advisor. Electives in advertising include 400-level marketing courses.

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