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Visual Communication Design

Required Courses for Visual Communication Majors
  • HER-A 453 Professional Practice Internship (3 cr.) P: HER-V 301, HER-V 302, HER-V 310, HER-V 311; Herron Undergraduate; Department Consent. Program offers students the opportunity to learn by working with professionals in a design studio or corporate design office. Students must participate in seeking suitable opportunities. Internship settings must be coordinated with faculty and are subject to approval by faculty to ensure a valid educational experience. Students must document their work experience as required by the faculty for grading and to receive credit.
  • HER-V 201 Making Meaning (3 cr.) Theory. Survey study of a range of theories about visual communication design to inform studio practice relative to broad issues of representation and interpretation within contextual frameworks.
  • HER-V 210 VC 1: Elements and Principles (4 cr.) P: Foundation Program. C: HER-V 211, HER-V 212. Studio course. Introductory skills development for visual communication design majors. Emphasis placed on design process and the development of ability to engage in iterative exploration. Exploring varied means of graphic representation utilizing formal elements and principles of visual communication design. Identifying, contrasting, and analyzing techniques for the invention of two-dimensional form with the purpose of communicating information, concepts, and emotions.
  • HER-V 211 Typography (3 cr.) Studio course. Intermediate skills development for visual communication design majors. Exploring visual communication design through the application of text type and typographic technology. Focusing on congruency between visual and verbal hierarchies, formats for information organizational problems, and technical details of typographic layout. Includes an introduction to professional terminology, typographic history and technical issues.
  • HER-V 214 History of Visual Communication (3 cr.) P: ENG-W 131 or equivalent. This course examines the cultural, social, political, economic, and technological forces that shape visual communication. Course begins with an introductory survey of visual communication activities from the middle ages through the renaissance. Following the impact of technology on visual communication the course will focus more thoroughly on a Western European and American perspective from the impact of the Industrial Revolution through the explosive changes that continue to take place in contemporary visual communication.
  • HER-V 220 VC 2: Design Methodology (6 cr.) P: HER-V 210, HER-V 201, HER-V 214. Studio. Introductory course in Visual Communication. Assigned projects allow students to develop skills in concept generation and concept visualization. Students learn to make relevant, meaningful and appropriate visual form in response to contexts and communication problems. Class focus is on integrating visual and verbal messages intended to communicate to a clearly defined audience.
  • HER-V 308 Design Labs (1.5 cr.) P: Various. Studio course. Course provides students with an opportunity to engage in focused study of a substantive area of Visual Communication Design. This course will address specific topics of relevance to contemporary design practice. Designed as an 8-wk intensive, each topic offering will provide students an opportunity to develop deeper knowledge and understanding of one aspect within visual communication design.
  • HER-V 310 Identifying Problems (5 cr.) P: HER-V 220, HER-V 211. C: HER-V 311. Studio course. Application and integration of knowledge and skills for visual communication design majors. Methods of managing complex communication design needs within a broad spectrum of applications. Directing inquiries in unstructured situations with undefined problems. Managing expressions and impressions. Integrating professional service for civic communication with reflection on personal values.
  • HER-V 311 Type & Image (3 cr.) P: HER-V 220, HER-V 211. Studio course. Advanced skills development and applied research for visual communication design majors. Course builds on the skills and knowledge developed in Making Meaning and in Typography; students will use typography and imagery as modes of visual communication design.
  • HER-V 320 VC 4: Facilitating Solutions (6 cr.) P: HER-V 310. Studio course. Application and integration of knowledge and skills for visual communication majors. Methods to facilitate solutions to unframed community issues. Exploring social roles of designers as researchers, reporters, and editors in collaborative teams. Integrating professional service for civic communication with reflection on personal values.
  • HER-V 330 Introduction to Design Research (3 cr.) P: HER-V 220 Studio course. Introductory course on people-centered design, basic design research methods, and skills for data visualization. Course introduces the theory and concepts of people-centered design, application of skills for conducting key methods for participatory design research both in and out of the studio, and basic principles of information design.
  • HER-V 340 Design in Context (3 cr.) P: HER-V 330 Studio course. Course introduces design research methods and practices used in facilitating design solutions when problems are less “framed” that don't have defined constraints and objectives. Develop skills working collaboratively and directly on behalf of local organizations and community partners. Course outcomes vary across multiple design channels and formats to target specific audiences and communication needs.
  • HER-V 410 VC 5: Design Methods for Innovation (3 cr.) P: HER-V 320 or permission of instructor. Studio course with cross-disciplinary team collaboration. Application, integration, and synthesis of knowledge and skills for visual communication majors and subject matter experts. Advanced methods for designing for innovation. Discovering and shaping opportunities for socially relevant innovations. Integrating professional service for civic communication with reflection on personal values.
  • HER-V 420 VC 6: Portfolio (3 cr.) P: HER-V 410. Studio. Application, integration, synthesis, and evaluation of knowledge and skills for visual communication design majors. Utilization of tools and knowledge for managing complexity to develop professional career plans. Reflecting on personal, academic, pre-professional experiences. Analyzing and evaluating transferable skills. Developing portfolios that demonstrate depth, breadth, adaptiveness of knowledge, and critical thinking in preparation for beginning a professional career.
  • HER-V 421 Service Experience Design ((3) 8w2 cr.) P: HER-V 400. As the service industry continues to dominate the US economy in public and private sectors, there have been increasing demands for design thinking to address the opportunities and challenges faced by the shift to a knowledge-based service-centered society. Responding to the current design context and practice, Service Experience Design 1 focuses on a totality of service experience that considers people, products, places and procedures in a designerly way.
  • HER-V 422 Service Experience Design II (6 cr.) P: HER-V 421. This is the second in a series of two courses which focus on service design. This course builds on the prerequisite course, Designing People-centered Services I. Students in this course will apply research methods to seek better understanding of human factors (issues of audiences and contexts); students will apply strategic design tools for generating and integrating solutions. Within this course these skills, tools and methods will be applied to a collaborative project situated in the real world in order to develop people-centered solutions.
Elective Courses in Visual Communication
  • HER-A 261 Introduction to Computer Imagery I (3 cr.) An introductory course providing hands-on learning experiences in using the Macintosh computer and Adobe Photoshop, a pixel-based paint and image-editing software package, to create, scan, and manipulate images. A studio elective open to all Herron degree-seeking students with little or no computer experience who have completed the foundation year.
  • HER-L 210 Visual Communication Design for the Web (3 cr.) P: HER-F 121 or permission of instructor. Intended for non-VCD majors but may be taken as a studio elective by VCD majors. Introductory web design course examines web design from the perspective of a visual designer. Topics covered include web page layout and conventions, web typography, user interface, and responsive visual design. Impact of visual design on usability, user experience, and basic front-end development also introduced. Open to all Herron degree-seeking students; other students by permission. Must have computer experience or completion of HER-A 261.
  • HER-Y 201 Designing for Hybrid Spaces (3 cr.) P: HER-F 121 or permission of instructor. Intended for all Herron majors and is encouraged as a studio elective for VCD majors. Hybrid spaces partake of both physical and digital worlds. This hands-on studio introduces digital fabrication (laser cutting and 3D printing) and microcontroller skills (working with sensors, actuators and coding) that students will use together to activate spaces to support and measure experiences of place. Includes theory, survey of practices and hands-on work.