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Undergraduate

Minors
Advertising

The Department of Journalism and Public Relations offers two advertising minors: one for marketing majors in the Kelley School of Business and the other for majors in other areas.

A minor in Advertising requires satisfactory completion of the following requirements:

  • completion of properly distributed credit hour requirements for the baccalaureate degree in effect when the student was admitted to their home school,
  • completion of 19 credit hours, with a minimum grade of C in each course,
  • Contact the Journalism and Public Relations Academic Advisor and the School Liberal Arts Student Affairs office (located in CA 401) to officially declare the minor.

Minor Requirements:

Kelley School of Business – Marketing Majors

  • *JOUR J320 Principles of Creative Advertising (3 credits) Required prerequisite for all other courses in the sequence. BUS M415 may be substituted
  • *JOUR J300 Communications Law [P: Sophomore standing] (3 credits) BUS L203 or BUS L204 may be substituted
  • JOUR J335 Advertising Copywriting [P: JOUR J320] (3 credits)
  • JOUR J463 Graphic Design I [P: JOUR J320] (3 credits)
  • JOUR J420 Advertising Concepts and Copywriting [P: JOUR J320 & JOUR J335] (3 credits)
  • JOUR J438 Advertising Issues & Research [P: JOUR J 300, JOUR J320, JOUR J335, & JOUR J420] (3 credits)
  • *JOUR J400 Careers in Public Relations (1 credit) BUS X320 may be substituted

Note: Items identified with * have required marketing courses that may be taken as substitute for a journalism class and also counted toward the minor in Advertising. These rules apply ONLY to marketing majors.

Other Areas:

  • JOUR J320 Principles of Creative Advertising (3 credits) Required prerequisite for all other courses in the sequence.
  • JOUR J300 Communications Law [P: Sophomore standing] (3 credits)
  • JOUR J335 Advertising Copywriting [P: JOUR J320] (3 credits)
  • JOUR J463 Graphic Design I [P: JOUR J320] (3 credits)
  • JOUR J420 Advertising Concepts and Copywriting [P: JOUR J320 & JOUR J335] (3 credits)
  • JOUR J438 Advertising Issues & Research [P: JOUR J300, JOUR J320, JOUR J335, & JOUR J420] (3 credits)
  • JOUR J400 Careers in Public Relations [P: Junior standing] (1 credit)

Note: JOUR J420 and JOUR J463 may be taken concurrently; JOUR J335 and JOUR J438 may be taken concurrently

For more information contact the Academic Advisor in Journalism and Public Relations, 317-274-3976, located in Cavanaugh Hall (CA) 401.