Graduate
Student Learning Outcomes
Master of Arts in Public Relations (M.A.)
The public relations degree has three tracks: General Public Relations management, Public Relations in Health Care and Life Sciences, and Sports Public Relations Management. These are the learning outcomes for each program.
M.A. in Public Relations - Management Concentration
Upon completion of this program, graduates will be able to:
- Apply formative and evaluative research in public attitudes and behaviors.
- Design and develop strategic goals and objectives for public relations.
- Apply the underlying theories of communication to public relations programs and campaigns.
- Apply basic business accounting and finance principles to the management of public relations programs and campaigns.
- Apply basic marketing techniques practiced by businesses.
- Explain and describe business marketing activities, economics, business law, and global business practices.
- Effectively evaluate public relations campaigns and programs.
- Summarize management theory and practice in public relations.
M.A. in Public Relations - Health Care and Life Sciences Concentration
In addition to the learning outcomes for the Public Relations Management Concentration, graduates will be able to:
- Describe and explain the operation of health care systems and communication as it relates to those systems.
- Demonstrate and plan public relations in the regulated communications environment of life sciences companies and organizations.
M.A. in Public Relations - Sports Concentration
In addition to the learning outcomes for the Public Relations Management Concentration, graduates will be able to:
- Describe and explain the operation of amateur and professional athletic organizations and communication as it relates to those systems.
- Describe and explain the regulated communications environment of both amateur and professional sports.