(18 credit hours)

Students are required to complete a concentration as part of the Bachelor of Science in Business program. These concentrations include: (1) Business Administration, (2) Accounting, (3) Financial Economics, or (4) Digital Marketing and Graphic Design.

Business Administration Concentration

For students who wish to pursue a broad general program, the business administration curriculum provides a vehicle for organizing their studies. The focus is to understand the administration and operation of the firm as a subsystem within a rapidly changing environmental system.

Course Requirements

The following courses are required to complete the Business Administration concentration:

• Six 3-credit 300- or 400-level business (BUS) and/or economics (ECON) courses.

These courses allow additional opportunities to gain specialized knowledge in such fields as accounting, economics, finance, management, or marketing. Students are encouraged to consult with faculty in these areas to best meet their professional and educational objectives.

Minors

Students pursuing the Business Administration concentration have the additional option of earning one of two minors. Courses required as part of the foundations, core or concentration may not count towards a minor. Coursework to complete a minor may count towards electives within a concentration. A minimum of C (2.0) is required in all coursework for the minor. The available minors in the Business Administration are:

Marketing Minor - Requirements: three 3-credit 300-400 level-business courses in Marketing (BUS-M).

Human Resources/Management Minor - Requirements: three 3-credit 300-400 level business course in Human Resources/Management.

Accounting Concentration

The curriculum prepares students for positions as accountants, auditors, controllers, income tax accountants, financial statement analysts, cost accountants, budget officers, and governmental or institutional accountants. In addition, it equips the prospective business executive with a tool for intelligent analysis, prediction, decision making, and control.

Course Requirements

The following courses are required to complete the Accounting concentration:

• BUS-A 311 Intermediate Accounting I
• BUS-A 312 Intermediate Accounting II
• BUS-A 328 Introduction to Taxation
• Three 3-credit 300- or 400-level accounting electives.

If intending to complete the CPA exam, BUS-A 424 is strongly recommended as an elective.

Financial Economics Concentration

This concentration provides students an opportunity to study economics more deeply while broadly preparing them for the context and practice of business. Many economics students go on to do additional work at the graduate level.

Course Requirements

The following courses are required to complete the Financial Economics concentration:

• ECON-E 321 Intermediate Microeconomics (or equivalent)
• ECON-E 322 Intermediate Macroeconomics (or equivalent)
• BUS-F 420 Equity and Fixed Income Investment
• BUS-F 494 International Finance
• Two 300-400 level ECON-E or BUS-F elective (6 credit hours)

Digital Marketing and Graphic Design Concentration

This concentration features interdisciplinary curriculum with courses in both Marketing and Graphic Design. This concentration equips students with knowledge in digital marketing outlets, research techniques that inform decisions about digital marketing channels and visual presentations of marketing messages, and the marketing strategy process.

Course Requirements

The following courses are required to complete the Digital Marketing and Graphic Design concentration:

• BUS-M 303 Marketing Research (3 cr.)
• BUS-M 432 Digital Marketing (3 cr.)
• BUS-M 450 Marketing Strategy (3 cr.)
• FINA-S 351* Typography (3 cr.)
• FINA-S 352 Production for Graphic Design (3 cr.)
• One 3-credit 300- or 400-level business (BUS) and/or economics (ECON) course or graphic design (FINA-S) course.

Students interested in a further background in Marketing are encouraged to take their elective in topics such as Social Media Marketing or Consumer Behavior (BUS-M 405). Students interested in a further background in Graphic Design are encouraged to take their elective in Graphic Design (such as FINA-S 353).

* FINA-S 351 requires FINA-S 250: Introduction to Design Practice (3 cr.) as a prerequisite. Students interested in this concentration are strongly encouraged to complete FINA-S 250 early and as part of their general education requirements.