Degree Programs:

School of Business

Business and Economics Courses - Undergraduate

Undergraduate Business
  • BUS-A 200 Foundations of Accounting (3 cr.) Survey of financial and managerial accounting topics that provide a foundation for students who are not pursuing a business concentration. No credit toward a B.S. in Business. Credit not given for both BUS-A 200 and BUS-A 201.
  • BUS-A 201 Introduction to Financial Accounting (3 cr.) P: Completion of 26 credit hours. Concepts and issues of financial reporting for business entities; analysis and recording of economic transactions.
  • BUS-A 202 Introduction to Managerial Accounting (3 cr.) P: BUS-A 201. Concepts and issues of management accounting; budgeting; cost determination and analysis.
  • BUS-A 311 Intermediate Accounting (3 cr.) P: BUS-A 202. Theory of asset valuation and income measurement. Principles underlying published financial statements including consideration of enterprise assets and liabilities.
  • BUS-A 312 Intermediate Accounting (3 cr.) P: BUS-A 311. Application of intermediate accounting theory to problems of accounting for economic activities, including long-term liabilities, corporations, earnings per share, tax allocation, pensions, and leases. Also covered are the statement of changes in financial position, and inflation accounting.
  • BUS-A 325 Cost Accounting (3 cr.) P: BUS-A 202. Conceptual and technical aspects of management and cost accounting. Product costing; cost control over projects and products; profit planning.
  • BUS-A 328 Introduction to Taxation (3 cr.) P: BUS-A 202 or consent of instructor. Internal Revenue Code and regulations. Emphasis on the philosophy of taxation, including concepts, exclusions from income, deductions, and credits.
  • BUS-A 337 Accounting Information Systems (3 cr.) P: BUS-A 201; BUS-A 202 The course's primary objective is to build upon, extend, and facilitate the integration of business and technical knowledge to help students succeed as managers in a technology-intensive, corporate environment. Through the use of readings, lectures, cases, and exercises the course enables students to understand and manage information technology in order to achieve competitive advantage through improved decision making, business processes, operations, and organizational controls.
  • BUS-A 339 Advanced Income Tax (3 cr.) P: BUS-A 328. Internal Revenue Code and regulations; advanced aspects of income, deductions, exclusions, and credits, especially as applied to tax problems of partnerships and corporations.
  • BUS-A 422 Advanced Financial Accounting (3 cr.) P: BUS-A 312. Generally accepted accounting principles, as applied to partnerships, business combinations, branches, foreign operations, and nonprofit organizations. Particular emphasis on consolidated financial statements.
  • BUS-A 424 Auditing (3 cr.) P: BUS-A 312. Public accounting organization and operation; review of internal control, including EDP system; verification of balance sheet and operating accounts; statistical applications in auditing.
  • BUS-A 490 Independent Study in Accounting (1-3 cr.) P: Consent of instructor.
  • BUS-A 491 Internship in Accounting (3 cr.) P: Junior or Senior standing and consent of supervising faculty member. Work experience in cooperating firm or organization. Forty (40) hours of work related to the academic discipline must be completed per credit hour earned. Internship should be coordinated with the supervising faculty member and the application should be completed and turned in to the School of Business office. S/F graded.
  • BUS-D 301 The International Business Environment (3 cr.) P: ECON-E 201, ECON-E 202, 56 credit hours. The national and international environmental aspects of international business. Examines the cultural, political, economic, systemic, legal-regulatory, trade, and financial environments; and how they affect the international business activities of firms in the United States and, selectively, in other countries.
  • BUS-D 496 Foreign Study in Business (3 cr.) This is an undergraduate summer course which provides students with the opportunities to travel to selected countries in order to help them gain an in depth and practical understanding of the macro and micro aspects of doing business in those countries. The broader goal of the course is to familiarize students with the environmental dynamics that arise when business activities transcend international borders. A variety of environmental dimensions--economic, financial, political, legal, and cultural--are examined. Successful completion of this course should allow students to understand and appreciate the diversity and complexity of the global environment today's businesses have to grapple with.
  • BUS-F 151 Personal Finances of the College Student (3 cr.) Introduction to the basic planning tools and concepts for college-age financial literacy.  Emphasis on financial decisions and challenges facing a typical college student.  Topics include, careers, goal setting, budgeting, tax planning and credit, including options for financing higher education.  Foundation of the Financial Literacy Curriculum.
  • BUS-F 152 Basic Financial Planning and Investment (1 cr.) Introduction to the basic planning tools and concepts for financial literacy into adulthood and retirement. Emphasis on analyzing, selecting and managing investments over a lifetime. Topics include: time value of money, financial statements, retirement objectives, and investing in various financial assets. Part of the Financial Literacy Curriculum.
  • BUS-F 300 Introduction to Financial Management (3 cr.) An introduction to financial management and the role of the financial manager.  Topics covered include a description of financial markets and basic financial analysis, working capital management, basic valuation and capital expenditure analysis are also covered.  Credit not given for both BUS-F 301 and BUS-F 300; no credit given toward a B.S. in Business.
  • BUS-F 301 Financial Management (3 cr.) P: Admission to BUS, 56 credits, BUS-A 202, ECON-E 201, ECON-E 202, ECON-E 270. Conceptual framework of the firm's investment, financing, and dividend decision; includes working capital management, capital budgeting, and capital structure strategies.
  • BUS-F 302 Financial Decision Making (3 cr.) P: BUS-F 301. Application of financial theory and techniques of analysis in the search of optimal solutions to financial management problems.
  • BUS-F 365 Personal Financial Planning (3 cr.) P: BUS-F 301. General course oriented towards theory and application of personal financial planning topics, with focus on the process of accumulating and protecting wealth, towards the goal of obtaining financial independence. Time value of money exercises and money management tools are utilized. Other topics examined include personal insurance issues, investments, in private and public securities, retirement planning, and estate planning.
  • BUS-F 414 Financial Statement Analysis (3 cr.) P: BUS-F 301. The course provides an understanding of the information contained in corporate financial statements and associated reports. The focus of this course is on the analysis, interpretation and prediction of financial statements. The course emphasizes the analysis and application of financial statement information for investment, credit, and management decisions.
  • BUS-F 420 Equity and Fixed Income Investment (3 cr.) P: BUS-F 301. Conceptual and analytical frameworks for formulating investment policies, analyzing securities, and constructing portfolio strategies for individuals and institutions.
  • BUS-F 451 Financial Modeling (3 cr.) This course involves the development and application of computer-based financial models. Models from corporate finance and investments use Microsoft Excel. This course helps students develop advanced spreadsheet skills for financial analysis. These skills include not only "number crunching" techniques, but also "best practices" in constructing models for investment and corporate decisions.
  • BUS-F 480 Professional Practice in Finance (3-6 cr.) P: BUS-F 301, junior or senior standing in major area and consent of instructor. Work experience is offered in cooperating firms and agencies. Comprehensive written report required. Grades of S or F are assigned by faculty.
  • BUS-F 490 Independent Study in Finance (1-3 cr.) P: Consent of instructor. Supervised individual study and research in a student's special field of interest. The student will propose the investigation desired and, in conjunction with the instructor, develop the scope of work to be completed. Written report required.
  • BUS-F 491 Internship in Finance (3 cr.) P: Junior or Senior standing and consent of supervising faculty member. Work experience in cooperating firm or organization. Forty (40) hours of work related to the academic discipline must be completed per credit hour earned. Internship should be coordinated with the supervising faculty member and the application should be completed and turned in to the School of Business office. S/F graded.
  • BUS-F 494 International Finance (3 cr.) P: BUS-F 301 or equivalent. Covers the international dimension of both investments and corporate finance. Develop strategies for investing internationally, including lodging exchange rate risk, adjusting to client preferences and home currencies, evaluating performance, estimating a corporation's exposure to real exchange rate risk, strategies to hedge risk or to dynamically adjust to shocks, and reasons for a corporation to hedge. Also covers international capital budgeting, multinational transfer pricing, and international cash management.
  • BUS-J 401 Administrative Policy (3 cr.) P: BUS-F 301, BUS-M 301, BUS-P 301, BUS-Z 302. Administration of business organizations — policy formulation, organization, methods, and executive control.
  • BUS-J 404 Business and Society (3 cr.) P: Senior standing. Intellectual, philosophical, and scientific foundations of business. The business dynamic; its role in the evolution of enterprise and society from the small and simple to the large and complex; structure, discipline, and goals of a business society.
  • BUS-K 201 The Computer in Business (3 cr.) Introduction to digital computers and illustrations of their use in business. Stored program concept, types of languages, instruction in a special language, utilization of Business Computing Center. Impact of computers upon business management and organization. Note: Student may receive credit for only one of BUS-K 201, CSCI-C 201, and CSCI-C 301.
  • BUS-K 321 Management of Information Technology (3 cr.) P: BUS-K 201. An introduction to information systems and technology and their role in the modern business enterprise. Topics include computer based information systems; managers' role in use, acquisition and control of information systems and technology for a competitive advantage; ethical use of information; global information systems; and emerging information technologies. 
  • BUS-K 353 Business Analytics and Modeling (3 cr.) P: ECON-E 270 and (BUS-S 302 or BUS-K 321). High quality information is the key to successful management of businesses. Despite large quantity of data that is collected by organizations, managers struggle to obtain information that would help them in decision making. Data mining or predictive analytics is the use of machine learning algorithms to find patterns of relationships between data elements in large and noisy data sets, which can lead to actions that accrue organizational benefits, for example, by reduction of costs, enhancement of revenue and better management of business risks. Compared to traditional statistics, which often provide hindsight, the field of predictive analytics seeks to find patterns and classifications that look toward the future. By finding patterns previously not seen, predictive analytics not only provides a more complete understanding of data but also is the basis for models that predict, thus, enabling managers to make better decisions. 
  • BUS-L 201 Legal Environment of Business (3 cr.) P: Sophomore standing. Emphasis on the nature of law by examining a few areas of general interest: duty to avoid harming others (torts), duty to keep promises (contracts), and government regulation of business (trade regulation). Credit not given for both BUS-L 201 and BUS-L 200.
  • BUS-L 406 Law and Ethics at Work (3 cr.) P: BUS-L 201. This course teaches students about important legal concepts surrounding work. It will explore best legal practices in areas that affect managers and workers, including the ethical dimensions of workplace trends. Finally, it will explore worker rights and responsibilities, such as non-disclosure, non-disparagement, non-compete and arbiration agreements. 
  • BUS-M 255 Topics in Marketing (1-5 cr.) P: Sophomore Standing Variable topic, variable credit course in Marketing.
  • BUS-M 300 Introduction to Marketing (3 cr.) Examination of the market economy and marketing institutions in the U.S.  Decision making and planning from the manager's point of view; impact of marketing actions from the consumer's point of view. Credit not given for BUS-M 300 and BUS-M 301; no credit given toward a B.S. in Business.
  • BUS-M 301 Introduction to Marketing Management (3 cr.) P: Admission to BUS, junior standing, ECON-E 201, ECON-E 202, BUS-A 201, BUS-A 202. Overview of marketing for all undergraduates. Marketing planning and decision making, examined from firm's and consumer's points of view; marketing concept and its company-wide implications; integration of marketing with other functions. Market structure and behavior and their relationship to marketing strategy. Marketing systems viewed in terms of both public and private policy in a pluralistic society.
  • BUS-M 303 Marketing Research (3 cr.) P: BUS-M 301. Focuses on the role of research in marketing decision making. Topics include defining research objectives, syndicated and secondary data sources of marketing information, exploratory research methods, survey research design, observational research techniques, experimental design, sampling procedures, data collection and analysis, and communicationg research findings. 
  • BUS-M 405 Buyer Behavior (3 cr.) P: BUS-M 301. Description and explanation of consumer behavior in retail markets. Topics include demographic, socioeconomic, psychographic, attitudinal, and group influences on consumer decision making. Applications to promotion, product design, distribution, pricing, and segmentation strategies.
  • BUS-M 415 Advertising and Promotion Management (3 cr.) P: BUS-M 301. Basic advertising and sales-promotion concepts. The design, management, and integration of a firm's promotional strategy. Public policy aspects and the role of advertising in marketing communications in different cultures.
  • BUS-M 426 Sales Management (3 cr.) P: BUS-M 301. Students will engage in an interactive exploration of the strategic and tactical issues important to managing a professional sales organization. Key topics will include organizing a sales force, recruiting, training, compensation, motivation, forecasting, territory design, evaluation, and control. Lectures and case studies.
  • BUS-M 450 Marketing Strategy (3 cr.) P: BUS-M 301 BUS-M 405, and senior standing with a marketing concentration. Ideally taken in student's last semester. Elective capstone course for marketing majors. Draws on and integrates materials previously taken. Focuses on decision problems in marketing strategy and policy design, and application of analytical tools for marketing and decision making.
  • BUS-M 455 Topics in Marketing: Customer Relationship Marketing (3 cr.) P: BUS-M 301. Managing customer life cycle, customer retention, understanding relationships, strategic customer relationship management, customer service, social media, and social customer relationship management.
  • BUS-M 460 Digital Marketing (3 cr.) P: BUS-M 301 and consent of instructor. In the digital age of marketing, social networks and mobile applications have revolutionized how firms and consumers interact along the customer journey. This course provides a comprehensive survey of digital marketing approaches used by firms to achieve overall marketing goals. Students will get hands-on experience with social and digital marketing tools. Through a combination of lecture, case studies, and course projects students will learn to create and evaluate digital marketing strategies. 
  • BUS-M 480 Professional Practice in Marketing (1-6 cr.) P: BUS-M 301, junior or senior standing with a concentration in marketing and permission of instructor. Work experience is provided in cooperating firms and agencies. Comprehensive written report required. Grades of S or F are assigned by the faculty.
  • BUS-M 490 Special Studies in Marketing (3-6 cr.) P: BUS-M 301 and permission of instructor. Offers supervised individual study and research in the student's field of interest. The student will propose the investigation desired and, in conjunction with the instructor, will develop the scope of the work to be completed. Comprehensive written report required.
  • BUS-M 491 Internship in Marketing (3 cr.) P: Junior or Senior standing and consent of supervising faculty member. Work experience in cooperating firm or organization. Forty (40) hours of work related to the academic discipline must be completed per credit hour earned. Internship should be coordinated with the supervising faculty member and the application should be completed and turned in to the School of Business office. S/F Graded.
  • BUS-P 301 Operations Management (3 cr.) P: ECON-E 201, ECON-E 202, ECON-E 270. Analysis of planning and control decisions made by the operations manager of any enterprise. Topics include forecasting, production and capacity planning, project planning, operations scheduling, inventory control, work measurement, and productivity improvement.
  • BUS-P 421 Supply Chain Management (3 cr.) P: BUS-P 301. This course focuses on the strategic design of supply chains with a particular focus on understanding customer value.  Supply chain strategy examines how companies can use the supply chain to gain a competitive advantage.  Students develop the ability to conceptualize, design, and implement supply chains aligned with product, market, and customer characteristics.  The course approaches supply chain management from a managerial perspective and introduces concepts in a format useful for management decision making including using case analysis, team-based learning and business presentations.  Topics include: Supply chain mapping; Supply chains and new products; Customer relationship management; Sustainability and SCM; Performance metrics; Collaboration; Customer service; and Supply chain risk management.
  • BUS-P 491 Internship in Operations Management (3 cr.) P: Junior or Senior standing and consent of supervising faculty member. Work experience in cooperating firm or organization. Forty (40) hours of work related to the academic discipline must be completed per credit hour earned. Internship should be coordinated with the supervising faculty member and the application should be completed and turned in to the School of Business office.
  • BUS-S 491 Internship in Management Information Systems (3 cr.) P: Junior or Senior standing and consent of supervising faculty member. Work experience in cooperating firm or organization. Forty (40) hours of work related to the academic discipline must be completed per credit hour earned. Internship should be coordinated with the supervising faculty member and the application should be completed and turned in to the School of Business office.
  • BUS-W 100 Business Administration: Introduction (3 cr.) Business administration from the standpoint of a manager of a business firm operating in the contemporary economic, political, and social environment. No credit if taken in the junior or senior year.
  • BUS-W 311 New Venture Creation (3 cr.) P: BUS-Z 302. Primarily for those interested in creating a new business venture.  Emphasis is on personal, rather than corporate goals and strategy; and on problems of creation, rather than management of an enterprise.  Each student develops an investment feasibility study for a new company he would like to create.
  • BUS-W 430 Organizations and Organizational Change (3 cr.) P: BUS-Z 302. Analysis and development of organizational theories, with emphasis on environmental dependencies, socio-technical systems, structural design, and control of the performance of complex systems. Issues in organizational change such as barriers to change, appropriateness of intervention strategies and techniques, organizational analysis, and evaluation of formal change programs.
  • BUS-W 480 Professional Practice in Management (3-6 cr.) P: BUS-Z 302, junior or senior standing with a concentration in management and consent of instructor. Application filed through Professional Practice Programs office. Provides work experience in cooperating firm or agency. Comprehensive written report required. Grades of S or F are assigned by faculty.
  • BUS-W 490 Independent Study in Business Administration (1-6 cr.) P: Consent of instructor. Supervised individual study and research in student's special field of interest.  The student will propose the investigation desired and, in conjunction with the instructor, develop the scope of work to be completed.
  • BUS-W 491 Internship in Management (3 cr.) P: Junior or Senior standing and consent of supervising faculty member. Work experience in cooperating firm or organization. Forty (40) hours of work related to the academic discipline must be completed per credit hour earned. Internship should be coordinated with the supervising faculty member and the application should be completed and turned in to the School of Business office.
  • BUS-X 107 Freshman Seminar in Business (3 cr.) The Freshman Seminar in Business course is designed to assist freshman in their transition into college. This course provides students with the essential skills needed to succeed in college. Module I of this course focuses on student success; during the first 5 weeks, students will focus on study skills, team building, peer leadership, and interpersonal skills. Module II focuses on financial planning; students will focus on goal setting, budgeting, financial planning, cash management, and credit management. Module III focuses on career exploration; this final module allows students to begin thinking about their concentrations, their future, and what it will take to properly prepare themselves for their future careers.
  • BUS-X 220 Professional Perspectives (2 cr.) Assists students in their academic programs and post-college plans by providing information for career and course decision making. Scores of managers, senior executives, faculty, upper-class students mentors, alumni, community leaders, and others are involved in group interaction. Behavioral tests and career exercises aid in considering various career options based upon perspectives involving globalization, total quality management, workforce diversity, leadership, volunteerism, etc. 
  • BUS-X 293 Honors Seminar in Business (1-3 cr.) For student in the Business Honors Program. May be taken twice for credit.
  • BUS-X 410 Business Career Planning and Placement (1 cr.) This course will focus on career planning and development. Students will explore different career opportunities and work to identify within themselves the skills needed to succeed as a professional in a fast-changing, business environment. Assists students in obtaining positions consistent with career goals. Career planning, organized employment campaigns, job-application methods, performing well in interviews, and initial conduct on job will be topics covered in this course. We will also explore general professional development, such as the importance of effective networking and effective communication.
  • BUS-X 487 Seminar in Business Administration (3 cr.) Instruction of an interdisciplinary nature for student groups involved in university-related, nonprofit ventures. Interested groups must be sponsored by a School of Business faculty member, as approved by the Curriculum Management and Assurance of Learning Committee (CMALC). Students must have a cumulative G.P.A. of 2.0 to enroll in the course and permission of instructor.
  • BUS-X 493 Honors Seminar in Business (1-3 cr.) For students in the Business Honors Program. May be repeated twice for credit.
  • BUS-Z 302 Managing and Behavior in Organizations (3 cr.) P: PSY-P 103, and junior standing. Integration of behavior and organizational theories. Application of concepts and theories toward improving individual, group, and organizational performance. Builds from a behavioral foundation toward an understanding of managerial processes. Credit given for only one of BUS-Z 300, BUS-Z 301, or BUS-Z 302.
  • BUS-Z 344 Introduction to Human Resource Management (3 cr.) P: BUS-Z 302. Introductory overview of human resources management. Special emphasis will be given to legal issues, diversity in the work force, and contemporary practices. [Note: Credit not given for both BUS-Z 440 Personnel-Human Resource Management and BUS-Z 344.]
  • BUS-Z 440 Personnel-Human Resource Management (3 cr.) P: BUS-Z 302. Nature of human resource development and utilization in American society and organizations. Government programs and policies, labor force statistics, organizational personnel departments, personnel planning, forecasting, selection, training and development. Integration of government and organizational human resource programs.
  • BUS-Z 447 Leadership, Teamwork, and Diversity (3 cr.) P: TBD. This course uses a "matrix approach" to provide an integrated experience for the student. Ultimately, this course aims to strengthen students' leadership potential, their ability to be an effective team member of a high performing team, and to understand, respect, and value diversity.
  • BUS-Z 456 Leadership Skills (3 cr.) P: BUS-Z 302. This course teaches students to identify and strengthen their general leadership skills and analyze the competitive job market to establish and develop career-specific leadership skills. Students are required to fulfill a minimum of 10 hours of leadership activities within an organization to hone and reflect upon their leadership skills. 
  • BUS-Z 460 Organizational Culture and Engagement Best Practices (3 cr.) P: BUS-Z 302 and consent of instructor. This course addresses various aspects of human resources management as it relates to diagnosing and designing an intentional culture and best practices in employee engagement. The focus of the course is to understand how effective and aligned HR practices contribute to sustaining the organizational culture and exceeding stakeholder expectations.
  • BUS-Z 470 Issues in Human Resources Management (3 cr.) P: BUS-Z 302. This course examines in depth selected topics in human resource management, such as HRIS, strategic human resource planning, recruitment, selection, engagement, culture, performance appraisal, compensation, training, employee rights, or health and safety.
  • BUS-Z 480 Professional Practice in Human Resource Management (3-6 cr.) P: BUS-Z 302, junior or senior standing with a concentration in management and consent of instructor. Application filed through Professional Practice Programs office. Provides work experience in cooperating firm or agency. Comprehensive written report required. Grades of S or F assigned by faculty.
  • BUS-Z 490 Independent Study in Leadership (1-5 cr.) P: BUS-Z 302. For senior-year students with consent of instructor. Research, analysis, and discussion of current topics. Written report required.
  • BUS-Z 491 Internship in Human Resources Management (3 cr.) P: Junior or Senior standing and consent of supervising faculty member. Work experience in cooperating firm or organization. Forty (40) hours of work related to the academic discipline must be completed per credit hour earned. Internship should be coordinated with the supervising faculty member and the application should be completed and turned in to the School of Business office.
Economics
  • ECON-E 200 Fundamentals of Economics (3 cr.) Study of the basic institutions of market economy and the role they play in defining and pursuing economic goals in the U.S. economy. Emphasis is placed upon the effects of existing economic institutions; current economic policy alternatives as they affect both the individual and the society. No credit toward a B.S. in Business; no credit for both ECON-E 200 and ECON-E 201.
  • ECON-E 201 Introduction of Microeconomics (3 cr.) P: MATH-M 105. Scarcity, opportunity cost, competitive market pricing, and interdependence as an analytical core. Individual sections apply this core to a variety of current economic policy problems such as poverty, pollution, excise taxes, rent controls, and farm subsidies.
  • ECON-E 202 Introduction to Macroeconomics (3 cr.) P: MATH-M 105. Measuring and explaining total economic performance, money, and monetary and fiscal policy as an analytical core. Individual sections apply this core to a variety of current economic policy problems such as inflation, unemployment, economic growth, and underdeveloped countries.
  • ECON-E 270 Introduction to Statistical Theory in Economics and Business (3 cr.) P: MATH-M 118. Review of basic probability concepts. Sampling, inference, and testing statistical hypotheses. Applications of regression and correlation theory, analysis of variance, and elementary decision theory. Credit not given for both ECON-E 270, PSY-K 300 and MATH-K 310.
  • ECON-H 203 Introduction to Microeconomics Honors (3 cr.) For students in the Honors Program.
Hospitality and Tourism
  • HTM-T 100 Introduction to Tourism Studies (3 cr.) Travel, trends, travel-modes, and economic impact on destination area.  Emphasis on local, regional, and national tourism.
  • HTM-T 171 Introduction to Convention/Meeting Management (3 cr.) An overview of the conventions, expositions and meetings industry.  Focus will be on the operational aspects of various industry segments and the intra-industry of each.
  • HTM-T 181 Lodging Industry Operations (3 cr.) Concepts of organization, communication, ethics and policy formulation in the front office.  Introducing the basic techniques and trends in systems and equipment available to meet the needs of the management and the guest.
  • HTM-T 191 Sanitation and Health in Food Service, Lodging and Tourism (3 cr.) The application of sanitary and public health engineering principles to food service and lodging operations.
  • HTM-T 210 Special Event Management (3 cr.) P: HTM-T 171 Course topics include planning for social events such as themed parties, weddings, balls, fundraiser recognition and entertainment events.
  • HTM-T 218 Wines of the World (3 cr.) P: 21 years of age. An examination of wines produced in other countries, identifying the characteristics of the growing regions, types of wines produced, economic considerations of purchasing imported wines and marketing these wines to increase beverage sales.
  • HTM-T 219 Management of Sports Events (3 cr.) Amateur or professional sport event planning will include discussion of site selection, logistics, personnel, marketing, economics, and legalities of hosting an event.
  • HTM-T 271 Mechanics of Meeting Planning (3 cr.) P: HTM-T 171. An analysis of details pertinent to the organization and execution of a meeting. Topics include finances and contracts, site selection, program development, marketing, evaluation and wrap-up.
  • HTM-T 306 Destination Planning (3 cr.) To prepare a business plan that presents a comprehensive outline of a proposed hospitality operation and includes a financial portfolio and work history of the applicant.
  • HTM-T 310 Event Catering Management (3 cr.) Exploration of off and on premise catering requirement. Concept of event food management including menu planning, budget preparation, logistics management, guest relations and marketing.
  • HTM-T 325 Food and Beverage Management (3 cr.) P: HTM-T 191. This course will educate students on the standards required for food and beverage operations.  They will learn how to effectively manage food and beverage controls, operating budgets, health and safety in food preparation, menu management and pricing, purchasing and supplier selection, and service quality standardization.
  • HTM-T 328 Introduction to Microbrewing (3 cr.) P: 21 years of age. This course deals with the principles of microbrewing, and each student will learn the basic concepts necessary to create beer. In this sense, students should come away from this class with the knowledge to build his or her own microbrewery. As well, this class teaches a general appreciation for brewing and beers around the world.
  • HTM-T 334 Cultural Heritage Tourism (3 cr.) Cultural and heritage tourism balances visitor interests and needs against protecting cultural and heritage resources. This course examines the range of cultural and heritage assets that can become viable tourism attractions and looks at ways of linking quality cultural heritage tourism to community development. Special emphasis will be placed on Indiana cultural and heritage tourism.
  • HTM-T 351 Tourism Experiences (3 cr.) P: HTM-T 100. This course aims to evaluate tourism experiences from an interdisciplinary perspective, including the role of humans, nature/landscapes, built environments and technologies in staging tourism-experiences.  Elements include analysis and evaluation of tourism experiences involving hospitality, resorts, cultural/heritage locations, urban destinations and events.  The class will include techniques for managing quality tourism experiences and the developing new tourism experience for a tourism location.
  • HTM-T 355 Interpretation and Tour Guiding for Destinations (3 cr.) P: HTM-T 100. This course explores the communication processes and practices between resource managers and visitors at tourism locations including natural, cultural, historic and learning resource sites.  This course includes principles and techniques of gathering, analyzing and disseminating information through various media, such as exhibits, presentations, publications and programs at museums, natural and cultural centers, and other tourism attractions.
  • HTM-T 362 Economics of Tourism (3 cr.) P: HTM-T 100. C: ECON-E 201 or ECON-E 200. To discuss the economic impact of travel on tourism's various sectors, and the quantitative methods that can be applied to travel forecasting and tourism principles.
  • HTM-T 371 Special Event Management (3 cr.) Course topics include planning for social events such as themed parties, weddings, balls, fundraiser recognition and entertainment events.
  • HTM-T 375 International Tourism (3 cr.) This course will help students have a better understanding of tourism practices from a global perspective by appraising the impact of international tourism from a cultural, social and economic point of view.  This will involve examing the history, policy, and trends in the industry, research various aspects of the tourism industry, identifying potential careers, and acquiring workable use of terms, concepts, and principles.
  • HTM-T 385 Beer and Spirits Management (3 cr.) P: 21 years of age. Students will be introduced to the basic principles of beer and spirits production with a primary focus on manufacturing quality criteria, beer and spirits styles, and sensory standards. Evaluation by tasting is an integral part of this course.
  • HTM-T 401 Tourism Internship (3-6 cr.) P: Junior standing. To provide students an opportunity to improve their operational/managerial skills by working in new areas.
  • HTM-T 419 Tourism Sports Marketing (3 cr.) P: ECON-E 200 or ECON-E 201 and BUS-A 200 or BUS-A 201. This course will focus on marketing for diverse sports as it relates to tourism with an emphasis on intercollegiate athletics, professional sports, and multi-sport club operations.
  • HTM-T 425 Event Production (3 cr.) P: HTM-T 171 and HTM-T 271. This course will help students gain an understanding of the production of events. The logistics and strategy behind quality events will be covered and students will have the opportunity to use scenarios to create their own signature event specifications.
  • HTM-T 444 Tourism Careers and Leadership (3 cr.) P: HTM-T 171, junior status or approval of instructor. This course will cover topics that help students be prepared for a career in the tourism industry. Leadership and management techniques will be discussed and studied to help hone in skills that will be vital to tourism professionals and especially those with supervisory responsibilities.
  • HTM-T 460 Hospitality, Leadership, and Event Management: Disney Style (3 cr.) P: HTM-T 100 Introduction to Tourism Studies, HTM Major or Minor required, competitive application to be approved for course with approval of professor. This course will give students the unique perspective of hospitality and event management from the Disney perspective.  This course will include training in the Disney leadership style, Disney culture, and the Disney creative process and will study how this can be applied to the field of Hospitality and Tourism.
  • HTM-T 461 Food & Beverage, Cross-culture, an International Tourism: Disney Style (3 cr.) P: HTM-T 100 Introduction to Tourism Studies, HTM Major or Minor required, competitive application to be approved for course with approval of professor This course will give students the unique perspective of multicultural issues and international tourism from the Disney perspective.  This course will also include training in the Disney strategy. Disney culture, and the Disney creative process and will study how this can be applied to the field of food and beverage management and international tourism.
  • HTM-T 475 Special Topics in Tourism (3 cr.) P: HTM-T 171, junior status or approval of instructor. This course will cover special topics that are current issues or opportunities in the tourism industry. With the rapidly changing tourism environment due to economies, technology, and aging populations, there are some topics that will be timely to the current trends in tourism and will benefit our students to have an understanding of these topics prior to working in the industry full-time.
Public Administration and Health Management
  • PAHM-B 311 Systems of Health Care Delivery (3 cr.) Students examine the U.S. health delivery systems and its components. The focus of this course is on the current and potential future health services systems and their components. In addition, common leadership and management models/theories, communication styles, use of technologies in health care and documentation of patient/family/community health problems, the developing electronic health record, and impact of culture on the components of the system and on health care providers-patients/families/healthcare provider interactions are discussed.
  • PAHM-B 320 Global Systems of Health Care Delivery (3 cr.) This course is intended to give students an overview of the history, structure, and financing of systems of health care delivery of developed and emerging nations in comparison and contrast to that of the United States. Students will understand the goals and challenges in achieving optimum health in these countries. 
  • PAHM-B 352 Performance Improvement in Health Management (3 cr.) P: 30+ credit hours. This course provides the fundamental concepts of quality management in health care systems and the essential tools, to measure and analyze a system, evaluate problems, and implement necessary changes to improve system performance. You will study system model theory in health care and utilize critical thinking to create changes in your own organization to improve client care, patient safety and essential services. Therefore, you will be utilizing your personal experience in assignments, to create a more meaningful student experience, useful in your future endeavours.
  • PAHM-B 371 Human Resource Management in Health Care (3 cr.) Human resource management in the health care system.  Including planning, staffing, development, performance appraisal, job design development and analysis.
  • PAHM-H 315 Consumer Health (3 cr.) This course provides students with (1) a model for making informed consumer health related decisions; (2) current information involving consumer related topics, emphasizing necessity of current information for making informed decisions; and (3) mechanisms for continued consumer awareness and protection, i.e., sources of accurate consumer information and lists of consumer information and protection agencies. 
  • PAHM-H 320 Health Systems Administration (3 cr.) An overview of the U.S. health care delivery system. It examines the organization, function, and role of the system; current system problems; and alternative systems or solutions.
  • PAHM-H 352 Healthcare Finance I (3 cr.) A study of the financial management of health care facilities, based on generally accepted business principles. Accounting and managerial control of cash, accounts receivable, inventory control, budgeting, and cost control, as well as accounting and evaluation of short- and long-term debt will be examined.
  • PAHM-H 354 Health Economics (3 cr.) This course applies economics to the study of administrative and policy issues in the health care sector. Economic concepts are used to explain the system of health care financing and the organization of health care delivery in the U.S. The economic evaluation of health care programs is also discussed.
  • PAHM-H 355 Economics of Health Care (3 cr.) Economics of Health Care is a growing field and is an important aspect of public policy in developed and developing countries. This course is designed to introduce undergraduate students in economics to the field of Health Economics. The provision and production of health care have different characteristics and incentives from other consumer goods making health related markets a unique topic for study. We will cover a number of topics including basic economic concepts important for the study in health economics, why health is different from other good, aspects of the US health care market, health care in other countries, health care reform, as well as discussing the importance of health for development and some basic economic evaluation techniques.
  • PAHM-H 365 Health Services Practicum (1-3 cr.) The Health Services Practicum will consist of a personal career-planning component coupled with weekly field visits to health care agencies in central Indiana. Students must perform satisfactorily in both parts of the practicum to receive a passing grade.
  • PAHM-H 401 Strategic Planning for Health Care Organizations (3 cr.) This course examines strategic planning techniques as they apply to health care organizations. Students will develop and defend a comprehensive strategic plan for a case facility. One half of the course will be conducted in a workshop format.
  • PAHM-H 402 Hospital Administration (3 cr.) The study of organization, structure, function, and fiscal operations within hospitals. The role of the hospital in the community, relationship to official and voluntary health agencies, coordination of hospital departments, and managerial involvement will be examined.
  • PAHM-H 411 Long-Term Care Administration (3 cr.) Nursing home regulations, legal aspects, and insurance; personnel management; medical records; diet and food service; rehabilitation; nursing services; psychiatric aspects in handling of geriatric patients; professional standards; use of volunteer groups.
  • PAHM-H 432 Health Care Marketing (3 cr.) A practical study of marketing in health care institutions, health service organizations, and health insurers. A basic foundation in marketing principles, new methods in marketing products and services, and inexpensive marketing techniques will be examined.
  • PAHM-H 441 Legal Aspects of Health Care Administration (3 cr.) An overview of the liability and legal responsibility, as well as legal recourse, that health care facilities may exercise. This course will discuss policies and standards relating to health facility administration. Also included is a discussion of financial aspects unique to the hospital/ health care facility environment, such as third-party payments and federal assistance.
  • PAHM-H 455 Topics in Public Health (1-3 cr.) Extensive discussion of selected topics in public health. The topic may change from semester to semester, based on resource availability and student demand. May be repeated for credit.
  • PAHM-H 456 Health Care Reimbursement (3 cr.) Course examines the organizational structures of managed care as used in the health industry. The strengths and weaknesses of managed care organizations are examined, as well as the performance of both public and private managed care organizations. Course also examines and discusses current issues surrounding managed care.
  • PAHM-H 474 Health Administration and Policy (3 cr.) This course examines healthcare decision-making challenges from managerial perspective and explores broader policy issues associated with ethical problems in healthcare institutions. It provides an overview of general theories of ethical challenges and policy implications in everyday managerial activities.
  • PAHM-M 366 Leadership for Health Professionals (3 cr.) This course addresses the Leadership of organizations that deliver health care services such as hospitals, nursing homes, multi-specialty clinics, and home health care agencies. Students will examine principles of effective management including organizational design, motivation, leadership, conflict management, teamwork, and strategic alliances. Management issues that distinguish health services organizations from other types of organizations will be identified and strategies for dealing with these issues will be evaluated.
  • PAHM-V 130 Current Topics in Public Affairs (1-3 cr.) Readings and discussion of current public affairs issues and problems. May be repeated for credit.
  • PAHM-V 171 Introduction to Public Administration (3 cr.) Broad coverage of public affairs through critical and analytical inquiry into policy making at all levels of government. Particular emphasis on intergovernmental relations as they affect policy in the federal system.
  • PAHM-V 221 Nonprofit and Voluntary Sector (3 cr.) This course provides a broad overview of the U.S. nonprofit sector. Topics include the sector's size and scope and its religious, historical, and theoretical underpinnings. It also examines perspectives on why people organize, donate to, and volunteer for nonprofit organizations, and looks at current challenges that the sector faces.
  • PAHM-V 263 Public Management (3 cr.) This course is an examination of the management process in public organizations in the United States. Special attention will be given to external influences on public managers, the effects of the intergovernmental environment, and, in particular, problems of management in a democratic, limited government system.
  • PAHM-V 346 Introduction to Government Accounting and Financial Reporting (3 cr.) An introduction to government accounting, including comparison with accounting for the private sector; intended as background for the use of financial administrators. The course primarily deals with municipal accounting. Not open to students with more than seven credit hours of accounting.
  • PAHM-V 362 Nonprofit Management and Leadership (3 cr.) Students in this course examine the management practices of nonprofit organizations. The course encourages students to take the perspectives of nonprofit managers, volunteers, board members, policy-makers, donors, and clients. Course projects expand understanding of the nonprofit sector and develop students’ management skills, analytical tools, and knowledge.
  • PAHM-V 366 Managing Behavior in Public Organizations (3 cr.) This course provides an introduction to the management of people in public organizations. Focus is on behavioral science in management and related analytical and experiential applications.
  • PAHM-V 368 Managing Government Operations (3 cr.) P: PAHM-V 348. Application of analytical techniques to operating decisions in the public management sector. Cases are used extensively to illustrate the application of techniques (such as charting, capacity and demand analysis, forecasting, performance measurement, decision analysis, queuing/simulation, Markov modeling, and cost-effective analysis) to design, scheduling, and inventory assignment, transportation, and replacement decisions.
  • PAHM-V 370 Research Methods and Statistical Modeling (3 cr.) This course will introduce the student to the basic methods, issues, analytical techniques, and ethical considerations of evaluation research.
  • PAHM-V 372 Government Finance and Budgets (3 cr.) Study of fiscal management in public agencies, including revenue administration, and fiscal federalism. Examples and applications to contemporary government decisions.
  • PAHM-V 373 Human Resource Management in the Public Sector (3 cr.) The organization and operation of public personnel management systems, with emphasis on concepts and techniques of job analysis, position classification, training, affirmative action, and motivation.
  • PAHM-V 376 Law and Public Policy (3 cr.) The purpose of this course is to provide a basic understanding of the origins, process, and impact of law in the making and implementing of public policy. The course’s major objective is to provide students with the substantive concepts necessary to understand the judicial system and law in its various forms.
  • PAHM-V 378 Policy Processes in the United States (3 cr.) Course content includes analytical perspectives of the policy process, the centers of policy, and the public interest. Selected cases involving problem analysis and decision making on public issues are included, as well as discussion of current policy issues.
  • PAHM-V 379 Performance Measurement and Program Evaluation (3 cr.) This course provides an overview of program evaluation as it relates to public affairs, criminal justice, health policy, and environmental science with particular emphasis on measuring program outcomes. The course is designed for students who envision themselves working in management, policy-making, or research roles.
  • PAHM-V 380 Internship in Public and Environmental Affairs (1-9 cr.) P: Consent of instructor. Open to interested majors upon approval of the faculty. Students are placed with public agencies or governmental units for assignment to a defined task relevant to their educational interests in public affairs. Tasks may involve staff work or research. This course is graded S/F (satisfactory or fail).
  • PAHM-V 386 Case Studies for Policy Analysis (3 cr.) This course focuses on analyzing case studies of public policies using a variety of disciplinary perspectives, including application of the principles and concepts of intermediate microeconomic theory.
  • PAHM-V 387 Public Administration and Emergency Management (3 cr.) An examination of the American federal system and how it affects policy making and emergency management. Topics include government programs, participation of agencies and actors from all three levels of government, the nonprofit sector, and the private sector. Administrative processes involved in managing major hazards and disasters will be presented.
  • PAHM-V 405 Public Law and the Legislative Process (3 cr.) This course focuses on Congress as a policy-making body in the U.S. public law system. It covers the constitutional framework for congressional operations, as well as technical aspects of the legislative process such as bill drafting and analysis, the role of leadership, and the prerogatives of individual members.
  • PAHM-V 412 Leadership and Ethics (3 cr.) This course is designed to examine the complex leadership issues and challenges facing communities and to explore how citizens and government can work together to address these challenges. This includes exploration of how the problems, conflicts, and dilemmas encountered by leaders when making decisions must be considered within an ethical framework.
  • PAHM-V 443 Managing Workforce Diversity (3 cr.) The composition and nature of the workforce is changing. Managers must decide how to accommodate real differences among the members of their organizations. This course seeks to provide information for practitioners who hope to integrate an understanding of workforce diversity into their management style and professional behavior.
  • PAHM-V 444 Public Administrative Organization (3 cr.) A review of research findings and analysis of the operation of public agencies and their performance.
  • PAHM-V 460 Intergovernmental Relations (3 cr.) Overview of the dynamics of multi-organizational governance in the United States. Examination of federal and other systems. Structure and operations of intergovernmental programs and the role of managers within these systems.
  • PAHM-V 473 Management, Leadership, and Policy (3 cr.) This course seeks to integrate learning across the public affairs curriculum. Students will review and reflect about their learning in management, leadership, and policy. Experiential methods service learning, projects, cases, and exercises – will be used to help students apply theory, concepts, and skills.
  • PAHM-W 314 Ethical Practices for Allied Health Professionals (3 cr.) Ethics for Health Professionals provides a thorough grounding in ethical theories and principles as reflected in current health care issues and policies.  Students are introduced to a variety of frameworks for ethical decision-making and policy analysis.  Current trends in the political, economic, and legal spheres of the contemporary health care arena are analyzed through the use of case studies, articles and video presentations.
Sport and Recreational Management
  • SRM-P 211 Introduction to Sport Management (3 cr.) An examination of the broad spectrum of career opportunities available in the sport management profession. Special emphasis on career planning, sport management terminology, and an overview of specific skills and courses required for professional preparation in sport management.
  • SRM-P 328 Issues in Intercollegiate Athletics (3 cr.) P: 30 + hours of credits. Examination of current issues in intercollegiate sport in America. This course presents the historical foundation of current issues and solutions, and examines current positions and arguments.
  • SRM-P 333 Sports in America: Historical Perspectives (3 cr.) P: 30 + credit hours. Study of the evolution of sport in the United States within the larger context of historical developments in society; women's sport experiences in relation to the development of sport; examination of sport as a reflection of American culture from the founding of the colonies to the present.
  • SRM-P 402 Ethics in Sport (3 cr.) P: 30 + credit hours. (Required for minor in Coaching)  This course will help students develop their abilities to reason morally through an examination within competitive sports of ethical theories, moral values, intimidation, gamesmanship, and violence, eligibility, elimination, winning, commercialization, racial equity, performance-enhancing drugs, and technology. Students will develop a personal philosophy of sport and learn how to apply a principled decision-making process to issues in sport.
  • SRM-P 411 Legal Issues in Sport Settings (3 cr.) P: 30 + credit hours. An introduction to legal principles involved in sport. Tort liability including intentional tort, negligence, and product liability. Covers constitutional law issues, particularly as they relate to athletic eligibility, athletes' rights, sex discrimination, and drug testing. Discussion of sport contracts.
  • SRM-P 415 Sport Promotions and Public Relations (3 cr.) P: 30 + credit hours. An introduction to the theories and techniques of sport promotions, public relations and fund raising.
  • SRM-R 213 Introduction to Sport Information (3 cr.) An introduction to the area of sport information. Emphasis is placed on the fields within sport Information, including, but not limited to: sport information, public relations, media relations, player relations, radio and TV sports production, marketing and research, interactive media, media trends, production competencies, and employment options and trends.
  • SRM-R 319 Sport Facility Management (3 cr.) P: SRM-P 211; HTM-M 219 or BUS-Z 302. Management of sport and recreation facilities in the public and private sector including design, development, utilization, resources and auxiliary operation considerations. The course focuses on the facility manager's responsibilities including ticket sales, crowd control, security, customer satisfaction, human resources management, and revenue generation. The course requires site visits and analysis of various recreation facilities.
  • SRM-R 418 Sport and Recreation Marketing (3 cr.) P: SRM-P 211 and BUS-M 300, BUS-M 301, or BUS-D 301. This course will examine the processes and principles involved with sport and recreation marketing and sales. Focuses on development, promotion, sponsorship, advertising, merchandising and distribution of goods and services. Also includes the decision making and planning from the sports manager's perspective in branding products and entities.
  • SRM-R 432 Leadership and Management in Sport (3 cr.) P: SRM-P 211 Introduction to Sport Management. An introduction to the fundamental concepts, theories, and techniques for management in sport industry. Emphasizing scientific approaches of creating efficient sport business organizations, the course will cover organizational behavior related topics such as problem-solving, decision making, strategic and operational planning, organizational culture, diversity, leadership, and teamwork.
  • SRM-R 445 Special Topics in Sport and Recreation Management (3-6 cr.) Special Topics in Sport and Recreation Management. May be repeated with different topic for a total of 6 credit hours.  Topics may vary each semester. Topics will include Olympics, international governance in sport, and sport as social events.
  • SRM-R 472 Youth Sport Management (3 cr.) P: junior or senior standing. Exploration and examination of youth sport history, philosophy, development stages of youth sport management and programming; current issues and events necessary to deliver youth sports programming within a variety of settings, agencies and organizations.
  • SRM-R 491 Internship in Sport and Recreation Management (1-6 cr.) Under the advisement of an Allied Health Sciences faculty member and supervision of an assigned specialist at the placement site, the student will work or otherwise participate in activities associated with sport and recreation management.  This is a variable credit course. One credit hour will consist of 40 hours of participation in activities associated with an internship assignment
  • SRM-R 492 Independent Study in Sport & Recreation Management (1-6 cr.) Students will immerse themselves in a new or ongoing research project conducted by Sport & Recreation Management faculty. In this context, students will be given opportunities to learn practical, hands-on research skills. These skills could include but are not limited to data collection, data analysis, scientific writing, and scientific presentations.
  • SRM-S 320 Economics of Sport (3 cr.) P: Sophomore standing. A study of contemporary sports using an economic approach. Issues include the wages of professional athletes, the impact of competitive balance on team profits, the alleged exploitation of student-athletes and the pricing of television rights are subjected to economic analysis.  Public policy issues such as antitrust legislation and public financing of arenas and stadiums are also examined.
  • HPER-S 320 Economics of Sport (3 cr.) P: Sophomore standing. A study of contemporary sports using an economic approach. Issues include the wages of professional athletes, the impact of competitive balance on team profits, the alleged exploitation of student-athletes and the pricing of television rights are subjected to economic analysis.  Public policy issues such as antitrust legislation and public financing of arenas and stadiums are also examined.  
  • HPER-P 333 Sports in America (3 cr.) P: 30 + credit hours. Study of the evolution of sport in the United States within the larger context of historical developments in society; women's sport experiences in relation to the development of sport; examination of sport as a reflection of American culture from the founding of the colonies to the present.
  • HPER-P 402 Ethics in Sport (3 cr.) P: 30 + credit hours. (Required for minor in Coaching)  This course will help students develop their abilities to reason morally through an examination within competitive sports of ethical theories, moral values, intimidation, gamesmanship, and violence, eligibility, elimination, winning, commercialization, racial equity, performance-enhancing drugs, and technology. Students will develop a personal philosophy of sport and learn how to apply a principled decision-making process to issues in sport.  
  • HPER-P 411 Legal Issues in Sport Settings (3 cr.) P: 30 + credit hours. An introduction to legal principles involved in sport. Tort liability including intentional tort, negligence, and product liability. Covers constitutional law issues, particularly as they relate to athletic eligibility, athletes' rights, sex discrimination, and drug testing. Discussion of sport contracts. 
  • HPER-P 415 Sport Promotions and Public Relations (3 cr.) P: 30 + credit hours. An introduction to the theories and techniques of sport promotions, public relations and fund raising. 
  • HPER-R 491 Internship in Sport and Recreation Management (1-6 cr.) Under the advisement of an Allied Health Sciences faculty member and supervision of an assigned specialist at the placement site, the student will work or otherwise participate in activities associated with sport and recreation management.  This is a variable credit course. One credit hour will consist of 40 hours of participation in activities associated with an internship assignment
  • HPER-R 472 Youth Sport Management (3 cr.) P: junior or senior standing. Exploration and examination of youth sport history, philosophy, development stages of youth sport management and programming; current issues and events necessary to deliver youth sports programming within a variety of settings, agencies and organizations.
  • HPER-R 319 Sport Facility Management (3 cr.) P: HPER-P 211; HTM-M 219 or BUS-Z 302. Management of sport and recreation facilities in the public and private sector including design, development, utilization, resources and auxiliary operation considerations. The course focuses on the facility manager's responsibilities including ticket sales, crowd control, security, customer satisfaction, human resources management, and revenue generation. The course requires site visits and analysis of various recreation facilities. 
  • HPER-R 213 Introduction to Sport Information (3 cr.) An introduction to the area of sport information. Emphasis is placed on the fields within sport Information, including, but not limited to: sport information, public relations, media relations, player relations, radio and TV sports production, marketing and research, interactive media, media trends, production competencies, and employment options and trends.  
  • HPER-R 418 Sport and Recreation Marketing (3 cr.) P: HPER-P 211 and BUS-M 300, BUS-M 301, or BUS-D 301. This course will examine the processes and principles involved with sport and recreation marketing and sales. Focuses on development, promotion, sponsorship, advertising, merchandising and distribution of goods and services. Also includes the decision making and planning from the sports manager's perspective in branding products and entities.  
  • HPER-R 432 Leadership and Management in Sport (3 cr.) P: HPER-P 211 Introduction to Sport Management. An introduction to the fundamental concepts, theories, and techniques for management in sport industry. Emphasizing scientific approaches of creating efficient sport business organizations, the course will cover organizational behavior related topics such as problem-solving, decision making, strategic and operational planning, organizational culture, diversity, leadership, and teamwork.
  • SRM-R 442 eSports Management (3 cr.) eSports is now one of the fastest growing sports. This course introduces the concept of eSports, providing in-depth understanding of the eSports industry and related organizations. Students will learn marketing/management ideas for eSports and how to apply these by reviewing lecture slides, reading relevant articles, and completing various assignments.
  • HPER-R 445 Special Topics in Sport and Recreation Management (3-6 cr.) Special Topics in Sport and Recreation Management. May be repeated with different topic for a total of 6 credit hours.  Topics may vary each semester. Topics will include Olympics, international governance in sport, and sport as social events.

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