Undergraduate Academic Programs

Degree Programs

Bachelor of Science in Kinesiology (BSK), Sport Marketing and Management Major

Description of Program

The IU Sport Marketing and Management Program, which began in 1985, is recognized as one of the top programs of its kind in the United States. Students from across the country seek to gain admission to this competitive program. The major uses an interdisciplinary approach that includes foundation courses in both sport and business. In addition to completing a broad core of professional sport courses (in law, marketing, management, psychology, and finance), students complete a minimum of 24 credit hours of course work from the Kelley School of Business, completing the minor and/or the Business Foundations Certificate. Students gain strong preparation and skills in marketing, media relations, event planning/management, public relations, computers, and business organizational structures.

Admission

Apply online for undergraduate admission to Indiana University at http://admit.indiana.edu/.

A newly admitted freshman pursuing a Bachelor of Science in Kinesiology degree with a major in sport marketing and management will receive an offer of direct freshman admission to the sport marketing and management program if he or she meets both of the following criteria:

  • The applicant must have earned one of the following minimum standardized test scores: A combined critical reading and math score of 1270 on the SAT (Scholastic Aptitude Test) or a composite score of 29 on the ACT (American College Test).
  • The applicant must have either graduated in the top 12 percent of his or her high school graduating class or earned a minimum high school GPA of 3.5.

Before entering the School of Health, Physical Education, and Recreation as a sport marketing and management major, all other students must complete an application process. Admission to the Sport Marketing and Management Program is currently limited to between 40 and 60 students per year. A student seeking entrance into the program is eligible for consideration under the following conditions:

  • Completion of 40 credit hours of college course work that counts toward graduation. This course work may be completed at Indiana University or at another accredited institution offering comparable course work. The applicant must be in good academic standing.
  • Successful completion of the following five prerequisite courses:
    • BUS-A 201 Financial Accounting (P: A 100) or BUS-A 202 Managerial Accounting (P: A 100)
    • BUS-L 201 Legal Environment of Business (P: Sophomore standing)
    • ECON-E 201 Microeconomics or ECON-E 202 Macroeconomics
    • HPER-P 211 Introduction to Sport Management
    • MATH-D 116 & 117 Finite Math or MATH-M 118 Finite Math or MATH-M 119 Calculus
  • Grades for all prerequisite course work must be posted on the student's transcript at the end of the semester of application. For purposes of admission, the average of the grades earned in the prerequisite courses will be used to compute the GPA. For repeated courses, the highest grade will be used in the computation of the prerequisite average GPA. Grades in transferred prerequisite courses will be included in the prerequisite GPA.
  • Submission of an application by the required deadline. Undergraduates are admitted to the Sport Marketing and Management Program twice each year. The application deadlines for admission are December 1 for spring semester and May 1 for fall semester. Students will be notified of admission status no later than February 15 for spring admission and June 1 for fall admission. Paper applications forms are available at the School of Health, Physical Education, and Recreation Records Office, Room 115, and printable application forms are available online at www.indiana.edu/~hperwww/academics/forms/index.shtml.
  • Participation in the Sport Marketing and Management Orientation Program. After receiving an offer of admission, students are required to attend an orientation program at a time specified in the offer. Failure to attend this orientation program may cause the offer of admission to be withdrawn.

Applications are reviewed on an individual basis. Admission will be based upon the applicant's GPA (both in prerequisite courses and cumulative GPA), but other factors may be considered, such as trend in grades, experience in sport activities, sport-related work or volunteer experience, and other relevant skills and experiences. Admission is competitive. Generally, students apply mid-sophomore year.

Students in the University Division should declare their intention to major in sport marketing and management to the University Division Records Office.

International transfer applicants to the School of HPER, whose primary language is not English must submit scores from the Test of English as a Foreign Language (TOEFL). A minimum TOEFL score of 550 on the paper- based test, or 213 on the computer-based test, or a 79 on the Internet-based test, is required for direct admission to the School of Health, Physical Education, and Recreation. For students from countries where the TOEFL is not available, other evidence of English proficiency may be considered. All entering international students whose primary language is not English will be required to take the Indiana University English language examination before registering for course work. Appropriate remedial English courses may be prescribed on the basis of test results.

All entering international students whose primary language is not English will be required to take a special examination in English with IU prior to registering.  Prepared by IU and designed to test a student’s ability to use English in an academic setting, the exam consists of three parts: an essay on a general topic, a listening comprehension exercise, and a grammar, vocabulary, and reading comprehension section.  There is little that one can do to prepare for this exam other than to continue using written and spoken English at every opportunity.  

International students whose primary language is not English must agree to take any English language courses prescribed from the results of this examination. Fees for special part-time English courses are the same as for other courses; however, credits earned do not meet degree requirements.  If the results of the proficiency examination indicate that full-time work in English is required, the student will be assigned to the Intensive English Program (IEP).  

Students enrolled in IEP do not take academic courses until they achieve adequate English proficiency.  If a student has serious doubts about English ability and is not financially prepared to undertake the additional time and expense of an intensive English program here, the student should consider completing English study in the student’s home country.  In addition, the student may consider delaying admission to a future session.

Degree Requirements

The four-year sport marketing and management program leads to the degree, Bachelor of Science in Kinesiology, with course work taken in conjunction with the Kelly School of Business. Students admitted to this program are selected from a pool of applicants.  Admission to the program is limited. Graduation requirements include:

  • completion of general education requirements.
  • completion of sport marketing and management major requirements.
  • a minimum of 124 successfully completed credit hours which count toward the degree program.
  • a minimum 2.0 cumulative GPA.
  • a minimum 2.0 cumulative GPA in a combination of ANAT-A 215 and courses with the following department code-prefixes: HPER-A, HPER-D, HPER-K, and  HPER-P. 
  • No Pass/Fail except for free electives.
General Education (20 – 39 credits)

All undergraduate students who matriculate as degree-seeking students at IU Bloomington in or after the summer term of 2011 must complete the IU Bloomington campus-wide general education common ground requirements. Such students must visit the 2011-2012 General Education Bulletin to view these requirements.

Undergraduate students who matriculate as degree-seeking students on the IU Bloomington campus in the summer or fall terms of 2010, or the spring term of 2011, must complete the School of HPER general education requirements which are described below. Unlike the 2011-2112 Bloomington campus-wide general education requirements, the 2010 School of HPER general education requirements do not include a residency requirement, nor do they restrict the use of extended-term, independent study or correspondence courses.

2010 School of HPER General Education Requirements

English Composition (0 to 3 credits required, C- minimum required in the course used to satisfy this requirement)
Complete one of the following options:

  • CMCL-C 110 Writing the World (3 cr.)
  • ENG-W 131 Elementary Composition 1 (3 cr.)
  • ENG-W 170 Introduction to Argumentative Writing: Projects in Reading and Writing (3 cr. - this topic only)
  • ENG-W 131 EX  Elementary Composition by Examination (0 cr.)

Mathematical Modeling (3 to 4 credits required)
Complete one of the following options:

  • MATH-A 118 Finite Mathematics for the Social and Biological Sciences (3 cr.)
  • MATH-D 116 AND MATH-D 117 Introduction to Finite Mathematics I-II (4 cr.)
  • MATH-M 118 Finite Mathematics (3 cr.)
  • MATH-S 118 Honors Finite Mathematics (3 cr.)
  • MATH-V 118 Finite Mathematics with Applications: Finite Mathematics for the Social and Biological Sciences (3 cr.)
  • MATH-V 118 Finite Mathematics with Applications: Finite and Consumer Mathematics (3 cr.)
  • MATH-J 113 Introduction to Calculus with Applications (3 cr.)
  • MATH-M 119 Brief Survey of Calculus 1 (3 cr.)
  • MATH-M 211 Calculus I (4 cr.)
  • MATH-M 213 Accelerated Calculus (4 cr.)

Note: The course(s) used to satisfy the mathematical modeling requirement may NOT also be applied to the natural and mathematical sciences requirement.

Natural and Mathematical Sciences (5 to 6 cr.)

Complete either six credits of acceptable natural and mathematical sciences (N&M) courses, or a single, approved, five-credit N&M course with a substantial laboratory component. The course used to satisfy the mathematical modeling requirement may NOT also be used to fulfill this requirement. Visit the list of acceptable natural and mathematical sciences (N&M) courses for choices and more information.

Arts and Humanities (6 credits required)     
Complete six credits of acceptable arts and humanities (A&H) courses.

Social and Historical Studies (6 credits required.)
Complete six credits of acceptable social and historical studies (S&H) courses.

World Languages and Cultures (0 to 14 cr., most commonly 6 credits)
There are three options for completion of the world languages and cultures requirement.

Major (85-90 cr.)

Sport Marketing and Management Foundation Requirement (15 cr.)
Complete each of the following courses:

  • HPER-P 211 Introduction to Sport Management (3 cr.)
  • HPER-P 212 Introduction to Exercise Science (3 cr.)
  • HPER-P 333 Sport in America: Historical Perspective (3 cr.)
  • HPER-P 392 Sport in American Society (3 cr.)
  • HPER-P 405 Introduction to Sport Psychology (3 cr.)

Sport Marketing and Management Professional Requirement (21 cr.)
Complete each of the following courses:

  • HPER-P 318 Management of the Sport Enterprise (3 cr.)
  • HPER-P 328 Issues in Intercollegiate Athletics (3 cr.) or HPER-P 329 Issues in Sport Communication (3 cr.)
  • HPER-P 411 Legal Issues in Sport Settings (3 cr.) or HPER-R 411 Legal Issues in Sport Settings (3 cr.)
  • HPER-P 418 Sport Marketing (3 cr.)
  • HPER-P 423 Financial Principles of Sport (3 cr.)
  • HPER-P 426 Sales Management in Sport (3 cr.)
  • HPER-P 428 Strategic Management in the Sport Industry (3 cr.)

Experience Requirement (1-6 cr.):
Complete one of the following courses:

  • HPER-P 439 Practicum in Sport Studies (1-3 cr.) (2.3 cumulative GPA required)
  • HPER-P 449 Internship in Sport Management (1-6 cr.) (2.5 cumulative GPA required)

Computer Compency Requirement (3 cr.):
Complete one of the following courses:

  • BUS-K 201 The Computer in Business (3 cr.) (C– required for use in business minor)
  • HPER-P 200 Microcomputer Applications in Kinesiology(3 cr.)

Business Course Requirement (24 cr.):
Complete each of the following courses:

  • BUS-A 201 Introduction to Financial Accounting (3 cr.)
  • BUS-A 202 Introduction to Managerial Accounting (3 cr.)
  • BUS-L 201 Legal Environment of Business (3 cr.)
  • BUS-M 300 Introduction to Marketing (3 cr.)
  • BUS-Z 302 Managing and Behavior in Organizations or BUS-J 306 Strategic Management and Leadership (3 cr.)
  • ECON-E 201 Introduction to Microeconomics (3 cr.) +(S&H)
  • ECON-E 202 Introduction to Macroeconomics (3 cr.) +(S&H)

Select one of the following:

  • BUS-F 260 Personal Finance (3 cr.)
  • BUS-X 100 Introduction to Business (3 cr.) +(S&H)
  • BUS-X 204 Business Communications (3 cr.)
  • ECON-E 370 Statistical Analysis for Business and Economics (3 cr.)

Oral Communication Requirement (3 cr.):
Complete one of the following courses:

  • CMCL-C 121 Public Speaking (3 cr.) +(A&H)
  • CMCL-C 122 Interpersonal Communication (3 cr.) +(S&H)

Written Communication Courses (6 cr.):
Complete two of the following courses:

  • BUS-X 204 Business Communications (3 cr.) – if not selected above
  • ENG-W 103 Introduction to Creative Writing (3 cr.) +(A&H)
  • ENG-W 202 English Grammar Review (1cr.)
  • ENG-W 203 Creative Writing (3 cr.)
  • ENG-W 231 Professional Writing Skills (3 cr.)
  • ENG-W 240 Community Service Writing (3 cr.)
  • ENG-W 270 Argumentative Writing (3 cr.)
  • ENG-W 280 Literary Editing and Publishing (3 cr.)
  • JOUR-J 110 Foundations of Journalism and Mass Communication (3 cr.) +(S&H)
  • JOUR-J 210 Visual Communication (3 cr.)
  • TEL-T 211 Writing for Electronic Media (3 cr.)

Sport Marketing and Management Elective Courses (12 cr.):
Complete twelve credits from any of the following courses:

  • Students should check for prerequisites.
  • To complete one (or more) of three business minors, students should complete course work from the following. This course work is in addition to courses already included in the business core that is a required as a part of the sport marketing and management major.

Business (if completing the standard business minor, two of the following three courses are required):

  • BUS-F 300 Introduction to Financial Management (3 cr.)
  • BUS-G 300 Introduction to Managerial Economics (3 cr.)
  • BUS-P 300 Introduction to Operation Management (3 cr.)

Marketing — students selecting the minor in marketing choose two additional courses.
Required:

  • BUS-M 311 Introduction to Marketing Communication (3 cr.) or BUS-M312 Retail Marketing Management (3 cr.)

Choose one course from:

  • BUS-M 311 Introduction to Marketing Communication (3 cr.) or BUS-M312 Retail Marketing Management (3 cr.) (which ever course not taken as the required course above)
  • BUS-F 300 Introduction to Financial Management (3 cr.)
  • BUS-G 300 Introduction to Managerial Economics (3 cr.)
  • BUS-P 300 Introduction to Operation Management (3 cr.)

Entrepreneurship — students selecting the business entrepreneurship minor take both of the following courses:

  • BUS-W 211 Contemporary Entrepreneurship (3 cr.)
  • BUS-W 300 Small Business Management (3 cr.)

Additional Business and Economics Electives:

  • BUS-A 100 Basic Accounting Skills (1 cr.)
  • BUS-D 301 The International Business Environment (3 cr.)
  • BUS-F 260 Personal Finance (3 cr.)
  • BUS-K 201 The Computer in Business (3 cr.)
  • BUS-L 315 Business and Law of Entertainment and Sports (3 cr.)
  • BUS-R 300 Principles of Real Estate (3 cr.)
  • BUS-X 420 Business Career Planning and Placement (2 cr.)
  • ECON-E 370 Statistical Analysis for Business and Economics (3 cr.)

Health, Physical Education, and Recreation

  • HPER-P 206 Recreation Sports Programming (3 cr.)
  • HPER-P 213 Introduction to Sport Communication (3 cr.)
  • HPER-P 301 Job Search Strategies for Kinesiology Students (3 cr.)
  • HPER-P 415 Sport Promotion and Public Relations (3 cr.)
  • HPER-P 416 Fitness Management (3 cr.)
  • HPER-P 445 Special Topics in Kinesiology (1-3 cr.)
  • HPER-R 326 Customer Service and Media Relations (3 cr.)
  • HPER-R 354 Sport and Violence (3 cr.)

Courses outside Business and HPER:
African American and African Diaspora Studies:

  • AAAD-A 264 History of Sport and Afro-American Experience (3 cr.) +(S&H)
  • AAAD-A 265 Modern Sports and Afro-American Experience (3 cr.) +(S&H)

English:

  • ENG-L 210 Studies in Popular Literature and Mass Media (3 cr.) +(A&H)
  • ENG-L 240 Literature and Public Life (3 cr.) +(A&H)
  • ENG-L 295 American Film Culture (3 cr.) +(A&H)

Journalism:

  • JOUR-J 110 Foundations of Journalism and Mass Communication (3 cr.) +(S&H)
  • JOUR-J 210 Visual Communication (3 cr.)

Psychological and Brain Sciences:

  • PSY-P 304 Social, Psychological, and Individual Differences (3 cr.)
  • PSY-P 323 Industrial /Organizational Psychology (3 cr.)
  • PSY-P 327 Psychology of Motivation (3 cr.)

Sociology:

  • SOC-S 101 Social Problems and Policies (3 cr.) +(S&H)
  • SOC-S 315 Work and Occupations (3 cr.)

Telecommunications:

  • TEL-T 101 Media Life (3 cr.) +(S&H)
  • TEL-T 340 Electronic Media Advertising (3 cr.)
  • TEL-T 343 Electronic Media Sales (3 cr.)
  • TEL-T 347 Promotion and Marketing (3 cr.)
  • TEL-T 348 Audience Analysis (3 cr.)
  • TEL-T 445 Sports and Television (3 cr.)

+ Courses followed by a A&H notation apply toward completion of both the major requirement and the general education, arts and humanities requirement.

+ Courses followed by a S&H notation apply toward completion of both the major requirement and the general education, social and historical studies requirement.


Suggested Courses for the First-Year Sport Marketing and Management Student
Fall Semester (16 cr.)
BUS-A 100 Basic Accounting Skills (1 cr.)
ENG-W 131 Elementary Composition 1 (3 cr.)
or ENG-W 170 Introduction to Argumentative Writing (3 cr.)
HPER-P 211 Introduction to Sport Management (3 cr.)
MATH-M 118 Finite Mathematics (3 cr.)
or MATH-M 119 Brief Survey of Calculus (3 cr.)
PSY-P 101 Introductory Psychology 1 (3 cr.)
CMCL-C 121 Public Speaking (3 cr.)

Spring Semester (15 cr.)
BUS-A 201 Introduction to Financial Accounting (3 cr.)
CMCL-C 122 Interpersonal Communication (3 cr.)
ECON E201 Introduction to Microeconomics (3 cr.)
HPER-P 392 Sport in American Society (3 cr.)
SOC-S 100 Introduction to Sociology (3 cr.)

Special Opportunities

Majors are required to complete a practicum or internship experience and most often complete several varied experiences prior to graduation. The Hoosier Sports Business Organization (HSBO) plays an active role in locating internships and employment opportunities for its members. The Kinesiology Career Services Office provides expert career advisement and services for students. Indiana provides many local opportunities for majors looking for internship study.  Indianapolis is home to the Colts in Lucas Oil Stadium, the Pacers and Fever at Conseco Fieldhouse, motorsports at the Indianapolis Motor Speedway, swimming and diving at the Natatorium, the Indianapolis Indians at Victory Field, the NCAA Headquarters, as well as four sport National Governing Bodies.

Careers

Employment opportunities are directed to the fields of professional sports, amateur sports, and intercollegiate sports, including facility operations, corporate sport marketing/public relations, media relations, and event marketing and management. In addition, students are prepared for careers in sports equipment sales and other positions that require good communication, marketing, and management skills. Indiana provides many local opportunities. Many students seek immediate admission to graduate programs in law or sports administration.



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