Previous IU South Bend Campus Bulletins

Students are ordinarily subject to the curricular requirements outlined in the Bulletin in effect at the start of their current degree. See below for links to previous Bulletins (bulletins prior to 2013-2014 are in PDF format only).

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Minor in Marketing for Business Majors

Pictured | Christine Hutchinson | Advertising and Marketing | La Porte, Indiana (hometown)


Minor in Marketing for Business Majors

Students pursuing a four-year degree may combine formal study in marketing as they pursue a major concentration in one of the functional areas. Students who elect this program must notify their advisor before the end of their junior year.


Requirements (12 cr.)

All courses are 3 credit hours, unless otherwise designated | Students must attain a minimum cumulative grade point average of 2.0 (C) in all courses and not less than a C in each course. Note that these courses may not be taken by correspondence study.

  • BUS-M 301 Introduction to Marketing Management

Select three of the following:

BUS-M 301 is prerequisite for all courses listed below

  • BUS-M 303 Marketing Research
  • BUS-M 401 International Marketing
  • BUS-M 405 Consumer Behavior
  • BUS-M 415 Advertising and Integrated Marketing Communications
  • BUS-M 418 Advertising Strategy (Prerequisite is BUS-M 415)
  • BUS-M 419 Retail Strategy
  • BUS-M 426 Sales Management
  • BUS-M 450 Marketing Strategy

See also

Academic Bulletins

PDF Version

2016-2017 Campus Bulletin
2015-2016 Campus Bulletin
2014-2015 Campus Bulletin

Please be aware that the PDF is formatted from the webpages; some pages may be out of order.