Pictured | Mike Moreland | Advertising and Marketing | South Bend, Indiana (hometown)

About the Bachelor of Science in Business (Advertising)

The advertising curriculum provides an educational foundation for those preparing for careers in which advertising may play a major role. Such careers include work in the management of advertising; advertising sales; product management with those firms where strong emphasis is placed on advertising; or specialized areas of copy, layout, design, or production.

Employment in these careers may be with advertising departments of manufacturing, distributing, or retailing firms; with media, including television, radio, newspapers, magazines, direct mail, or the Internet; with advertising agencies; or with companies dealing in specialized aspects of advertising and sales promotion.

Because the advertising function in a business firm constitutes part of a total marketing program, the advertising curriculum provides, first of all, a base of general business and marketing studies. The capstone of this degree program is a modest degree of specialization in advertising courses.

Academic Advising

The mission of the academic advising program in the Judd Leighton School of Business and Economics is to promote academic success, student satisfaction, and increased retention by providing students with advisors to help students make educational, career, and personal decisions.

The policy on advising requires that students meet with their academic advisors at least once each year, and freshmen and sophomores are required to meet with their academic advisor prior to each semester’s enrollment. Advising holds are placed on all freshmen and sophomores prior to advance registration and are released following advising appointments. To determine who your advisor is and how to contact them, see One.IU.

Degree Requirements

Degree Map >>

Students receiving the Bachelor of Science in Business degree must complete 120 total credit hours including:

• Judd Leighton School of Business and Economics Campuswide General Education Curriculum (42 cr.)
• Judd Leighton School of Business and Economics (BS in Business) Additional Requirements (48 cr.)
• Concentration Requirements (21 cr.)
• Electives (9 cr.)

• A minimum of 30 credit hours at the 300- or 400-level.
• Courses required for the major must be completed with a grade of C or higher.
• A minimum CGPA of 2.0 is required.

Concentration Requirements

All courses are 3 credit hours, unless otherwise designated.

Junior and Senior Years­­

• BUS-M 303 Marketing Research
• BUS-M 405 Consumer Behavior
• BUS-M 415 Advertising and Promotion Management
• BUS-M 418 Advertising Strategy

Select two of the following:

• BUS-M 401 International Marketing
• BUS-M 419 Retail Strategy
• BUS-M 426 Sales Management
• BUS-M450 Marketing Strategy

Select one of the following:

• ENG-W 203 Creative Writing
• FINA-S 250 Graphic Design I
• JOUR-C 200 Introduction to Mass Communications

Electives­­

Students will consult with an academic advisor for recommended electives.