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Graduate Tourism, Conventions & Event Management
Courses
Graduate Tourism, Conventions & Event Management
- TCEM 500 Foundations of Event Tourism (3 cr.) This course will serve as a forum for the discussion of today's tourism, including tourism trends, tourism impact, tourism policy issues, examination of the role of the tourist, the tourism manager and the host community, etc. Delivery will be through a series of structured lectures, seminars, directed activities and a research project. This will include analyses of case studies, discussions, slide shows, DVD/videos, guided readings and individual/group research projects.
- TCEM 519 Sports Tourism Management (3 cr.) This course analyzes the interconnectedness of sport and tourism from behavioral, historical, economic, management, marketing, environmental and policy perspectives. Issues and trends in the sport and tourism industry are also investigated.
- TCEM 534 Cultural Tourism Management (3 cr.) The course investigates the relationship between culture and tourism, by examining the socio-cultural complexities of cultural heritage tourism. Issues and trends in the management of tangible and intangible assets, such as interpretation, globalization, cross-cultural values, impacts of development, sustainable tourism, etc., are also investigated.
- TCEM 531 Event Tourism Marketing (3 cr.) The purpose of this course is to help you gain advanced marketing concepts and learn the process of formulating and managing marketing strategy for event tourism. After taking this class, you should be able to: 1) identify aspects of event tourism marketing, 2) review and critically assess different marketing theories and practices in event tourism, and 3) conduct methodological sound marketing research of your own.
- TCEM 562 Economics of Event Tourism (3 cr.) P: Undergraduate Micro-Economics. The course examines the fundamental economic principles as they apply to the leisure and tourism industry. The economic complexities of the tourism product, including travel behavior, tourism spending, demand and supply of tourism services, costs and benefits of tourism events, tourism development by governments, etc., will be investigated. Trends in travel and tourism, and related socio-economic impacts are examined.
- TCEM 571 Strategic Meeting Management (3 cr.) This graduate seminar is designed to address contemporary issues facing business professionals in the meeting and event industry. The course will evaluate high-level strategies that address a coordinated approach to planning and evaluating meetings.
