IUPUI 2014-2016 » Schools » Herron School of Art and Design » Undergraduate » Student Learning Outcomes » Bachelor of Fine Arts in Visual Communication Design (B.F.A.)


Graduates of the Visual Communication Design program will achieve the following:

  1. Students will be able to identify, describe, and summarize communication problems through user-centered research and analysis.
  2. Students will be able to generate and evaluate solutions to communication problems by creating alternative solutions, prototyping and conducting user testing.
  3. Students will recognize, describe, and respond to social, cultural, physical and cognitive issues embedded within audiences and contexts.
  4. Students will be able to demonstrate an understanding of visual form in response to communication problems through visual organization/composition, information hierarchy, symbolic representation, typography, aesthetics and the construction of meaningful messages.
  5. Students will understand and apply appropriate tools and technology in the creation, reproduction and distribution of visual messages, including but not limited to, drawing, offset printing, photography and time-based media and interactive media.
  6. Students will be able to address and discuss design from a variety of historical, theoretical, social, cultural, technological and economic perspectives.
  7. Students will be able to discuss and demonstrate basic business practices, including the ability to organize design projects and work productively as a member of teams.