Undergraduate Programs
Student Learning Outcomes
Undergraduate Certificates and Minors
Certificate in Journalism
- Apply the basic principles of journalism such as accuracy, fairness, and public service.
- Discuss the legal and ethical underpinnings of mass media in the U.S.
- Interpret and use the principles of digital, on-line, and print design.
- Discuss and practice the principles of communicating clearly through print, digital, and visual media.
- Explain the function and impact of journalism and mass communication.
- Classify and separate different audiences for mass communication.
- Design and execute an effective job search in journalism.
- Conduct research for news stories using a variety of sources and evaluate the accuracy of information sources.
Certificate in Public Relations
- Apply the basic principles of public relations such as media relations, employee communication, and community relations.
- Discuss the legal and ethical underpinnings of public communication in the U.S.
- Interpret and use principles of digital and print design.
- Discuss and practice the principles of ethical and effective informative and persuasive writing.
- Explain the roles and functions of public relations.
- Discuss and execute persuasive communication strategies in public relations.
- Design and execute an effective job search in public relations.
- Design research to support and evaluate public relations campaigns.
Minor in Advertising
- Apply the basic principles of advertising theory.
- Discuss the legal underpinnings of advertising in the U.S.
- Interpret and use the principles of digital, on-line, and print design.
- Discuss and practice the principles of ethical and effective informative and persuasive writing in advertising.
- Explain the roles and functions of advertising.
- Discuss and execute persuasive communication strategies in advertising.
- Design and execute an effective job search in advertising.
- Formulate research to support and evaluate advertising campaigns.